Krispy Kreme love a sneaky reveal, as do McVitie's. So, it only made sense the two teams joined forces to get their sneaky on a create something us foodie fanatics would go absolutely crazy for.
Introducing the Jaffanut — Krispy Kreme's latest doughnut invention in partnership with reigning biscuit champions, McVitie's.
Inspired by the one and only — Jaffa Cakes — the new treat promises to be "the best of both products," complete with Krispy Kreme's signature soft dough, and filled with Jaffa Cakes' iconic zesty orange flavoured filling. What a dream?
Dropping in stores from the 5 September and costing just £2.45, we can wait to get our greedy little hands on these chocolatey delights.
Now, the launch doesn't come as a complete surprise, as Krispy Kreme's social team did actually hint towards the reveal of something zesty over the bank holiday, leaving fans excited beyond belief.
One person commented, "Stop a Jaffa cake doughnut?! I'm SO HERE FOR IT!!" While another even said, "Do you need a taste tester?"
Louise Direito, Krispy Kreme UK and Ireland’s Director of Innovation said, “McVitie’s Jaffa Cakes are a much-loved product in the UK and Ireland and we’re excited to announce this partnership and bring consumers two iconic flavours in one product. We’ve had a lot of fun perfecting the Jaffanut and can’t wait for our customers to experience the same joy when they try it for themselves.”
While Alice Jamieson, McVitie’s Jaffa Cakes Brand Manager commented, “We’re really excited to announce the partnership between Krispy Kreme and McVitie’s Jaffa Cakes– bringing together the two taste sensations for the first time and offering another fun twist for Jaffanatics to enjoy!”