Kris Jenner Is Reportedly Joining Kim And Kylie With Her Very Own Beauty Brand

George Driver
·2-min read
Photo credit: Getty Images
Photo credit: Getty Images

From ELLE

Having masterminded the world domination of Kylie Jenner's Kylie Cosmetics and Kim Kardashian's KKW Beauty brands, 'momager' Kris Jenner is rumoured to finally be reaping the benefits of her beauty entrepreneurial skills. Yup, get ready for Kris Jenner Beauty to hit your Instagram feeds imminently.

Following in the footsteps of her fellow celebrities, including Hailey Bieber, Priyanka Chopra and Alicia Keys who all recently launched their own beauty brands, not to mention her own daughters, Jenner is reportedly embarking on her own skincare and make-up lines. According to documents acquired by E! News, the Keeping Up With The Kardashians star has filed trademarks for Kris Jenner Beauty,' 'Kris Jenner Skin' and 'Kris Jenner Skincare'.

Although details are not yet clear on whether the grandmother-of-ten plans on launching separate skincare and cosmetics lines, or one umbrella brand, the documents did reportedly provide more insight into what products Jenner might include in Kris Jenner Beauty, with cosmetics, skincare, nail care products, false eyelashes, hair care products and fragrances all said to be listed on the filed trademarks.

Although the reality TV star has not provided an official statement confirming her foray into beauty, we can only imagine the line - if it does come to fruition - would include everything her signature make-up look requires, including a smokey brown eyeshadow palette, a strong contour kit and a seriously wearable neutral lipstick.

With both Kylie Cosmetics and KKW Beauty making impressive deals with Coty Inc. in recent years (the multi national beauty company paid $200 million [£142.5 million] for just 20% of KKW Beauty at the beginning of 2020), we've got a feeling Jenner has got big plans for her own beauty brand. Well, she is a businesswoman after all.

Watch this space for more details about Kris Jenner Beauty.

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