I Know Good Bags, and These New Brands Are Game-Changing

Maxine Eggenberger

Here at Who What Wear, we believe in the power of accessories. That's why we've dedicated an entire series—Successorise—to it. After all, nothing has the ability to overhaul your outfits quite like a well-chosen pair of shoes, or an elegant pair of earrings worn with a messy low bun. The same, naturally, applies to handbags.

Handbags are covetable—this we know—and while my own personal wish lists will always include the classics (think Chanel, Gucci, Hermés), nothing gives me quite the same thrill as discovering a new It bag brand before it explodes on the fashion scene. Cue my latest sartorial endeavour: unearthing the coolest, newest handbag brands of 2020.

When I started researching the best new bag brands for this piece, I consulted both Instagram and the trend reports of Matches, Net-a-Porter and MyTheresa. And now, after hours of searching, I can confirm that these seven handbag brands are the ones to know in 2020.

From the coolest occasion bag I've seen (that costs just £65) to the label that dominated 2019 with its sleek wares (which has recently launched its debut bag collection), keep scrolling to discover the best new handbag brands of 2020.


Having begun to gain momentum at the tail end of 2019, we predict big things from this vintage-inspired range. Prepare to see the "milk pail" bag everywhere.

S.Joon Milk Pail Croc-Effect Bag (£495)

S.Joon Teardrop Leather Bag (£315)

S.Joon Tulip Leather Bag (£395)


Handcrafted in limited runs using only the best materials—whilst fusing together Japanese and Indian-inspired artisanal practices—Emily Levine's bags are better described as a work of art. 

Emily Levine Tokyo Bag (£120)

Emily Levine Funky Bag (£245)

Emily Levine Notto Bag (£265)


Aesther Ekme creates simple bags with function at their heart, but that doesn't mean they're not beautiful. In fact, their minimal silhouettes make them all the more covetable, as they'll go with just about everything you can pair them with.

Aesther Ekme Demi Marin Leather Bucket Bag (£430)

Aesther Ekme Sac Leather Tote (£485)

Aesther Ekme Demi Lune Leather Shoulder Bag (£350)


Khaite was one of 2019's defining brands, with its knitwear proving to be most popular in fashion circles. However, after launching its first handbag edit at the end of 2019, we think 2020 is going to be all about Khaite's arm candy. 

Khaite Envelope Pleat Leather Clutch (£1070)

Khaite Circle Medium Leather-Trimmed Canvas Tote (£1440)

Khaite Envelope Pleat Medium Leather Tote (£1530)


It takes a great deal to surprise the Who What Wear team, but that's exactly what happened when we saw the price of Roop's satin bags. A high-street price for a conscious, boutique Brit label? We can't say no to that…

Roop Satin Bag in Blue (£65)

Roop Satin Bag in Black (£65)

Roop Satin Bag in Red (£65)


Made in Barcelona by traditional artisans, The Sant's bags are, quite literally, on every WWW UK team member's wish list right now. With their signature scrunchie handles and structured bodies, their play on proportion makes them look all the more premium. 

The Sant Kinchaku Mini Leather Tote (£405)

The Sant Obi Leather Tote (£415)

The Sant Furoshiki Leather Tote (£340)


Mashu is an ethical handbag brand that is designed in the UK and handcrafted by expert artisans in Greece. Using only sustainably sourced materials that don't harm the environment, it's a mid-range purchase you can feel good about. 

Mashu Iris Bag in Pistachio (£285)

Mashu Daphne Bag in Corduroy (£355)

Mashu Anais Bag in Blue (£315)

Next: This sophisticated trend will be everywhere in 2020

This article originally appeared on Who What Wear

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