How to stand out in the already-crowded fragrance market?
That’s a question Kim Kardashian found herself asking her team of advisors as they sat around a (presumably) round table discussing her latest brainchild: KKW Body The Fragrance.
The result was a perfume bottle modelled on her naked body. We kid you not.
“We took a mould of my body and made it a perfume bottle,” the 37-year-old revealed to her Instagram followers on Wednesday, along with photos of her body covered in clay.
A post shared by Kim Kardashian West (@kimkardashian) on Apr 24, 2018 at 2:14pm PDT
The clay modelling was created by Italian contemporary artist Vanessa Beecroft, whose past work includes pieces using many professional models, often naked.
A post shared by Kim Kardashian West (@kimkardashian) on Apr 25, 2018 at 9:18am PDT
The photos of Kim mid-mould were followed by a super exciting unveiling of the prototype.
Giving fans a sneak peak on her Instagram Stories and Snapchat, Kim began by showing her fans what appeared to be a nondescript grey box. But wait…
The magic began when she untied the string and the walls fell down to reveal the draft perfume bottle.
“So this is not the press box you guys, this is the regular box. I didn’t do press boxes because I wanted everyone to get this amazing box,” she said.
“I thought this was such a cool box within itself that the bottle is on like a statue pedestal… like a statue… in a museum.”
KKW BODY FRAGRANCE NOTES – TOP: Vert de Bergamot, Vert de Mandarin, Baies Rose Orpur, Peach Nectar MIDDLE: Ylang Ylang Moheli Orpur, Rose Turkey Absolute, Jasmine Sambac Absolute BASE: Vetiver Haiti Orpur, Sandalwood Australia Orpur, Golden Amber, Musk
A post shared by Kim Kardashian West (@kimkardashian) on Apr 25, 2018 at 11:37am PDT
Naturally, fashion critics – including the now-famed Diet Prada – have drawn comparisons with Jean Paul Gaultier’s iconic Classique Eau de Toilette silhouette.
Out thoughts? KKW Body will certainly stand out in the duty free lounge.
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