Kim Kardashian’s new perfume bottle is modelled on her naked body, naturally

Kim Kardashian's new perfume bottle will be modelled on her naked body [Photo: Instagram/KimKardashian]
Kim Kardashian’s new perfume bottle will be modelled on her naked body [Photo: Instagram/KimKardashian]

How to stand out in the already-crowded fragrance market?

That’s a question Kim Kardashian found herself asking her team of advisors as they sat around a (presumably) round table discussing her latest brainchild: KKW Body The Fragrance.

The result was a perfume bottle modelled on her naked body. We kid you not.

We took a mould of my body and made it a perfume bottle,” the 37-year-old revealed to her Instagram followers on Wednesday, along with photos of her body covered in clay.

We took a mold of my body and made it a perfume bottle. @kkwfragrance

A post shared by Kim Kardashian West (@kimkardashian) on Apr 24, 2018 at 2:14pm PDT

The clay modelling was created by Italian contemporary artist Vanessa Beecroft, whose past work includes pieces using many professional models, often naked.

Work in progress @kkwfragrance

A post shared by Kim Kardashian West (@kimkardashian) on Apr 25, 2018 at 9:18am PDT

The photos of Kim mid-mould were followed by a super exciting unveiling of the prototype.

Giving fans a sneak peak on her Instagram Stories and Snapchat, Kim began by showing her fans what appeared to be a nondescript grey box. But wait…

The magic began when she untied the string and the walls fell down to reveal the draft perfume bottle.

Mind. Blown.

Kim showed fans a prototype of her perfume bottle [Photo: Getty]
Kim showed fans a prototype of her perfume bottle [Photo: Getty]

“So this is not the press box you guys, this is the regular box. I didn’t do press boxes because I wanted everyone to get this amazing box,” she said.

“I thought this was such a cool box within itself that the bottle is on like a statue pedestal… like a statue… in a museum.”

Naturally, fashion critics – including the now-famed Diet Prada – have drawn comparisons with Jean Paul Gaultier’s iconic Classique Eau de Toilette silhouette.

Out thoughts? KKW Body will certainly stand out in the duty free lounge.

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