Kim Kardashian responds to backlash following fan comments on her Beyond Meat advert

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Photo credit: Kim Kardashian - Instagram
Photo credit: Kim Kardashian - Instagram

Kim Kardashian has responded to backlash over her Beyond Meat advert, after fans called her out for a video posted on her Instagram account.

The clip in question saw Kim announcing her new collaboration with plant-based food substitutes brand Beyond Meat as their Chief Taste Consultant, filmed trying a selection of products from their new range. At the time, the Skims founder faced criticism from fans after they claimed she didn't seem to be eating the food featured in the video.

However, Kim herself has now hit back at the comments, setting the record straight and proving that she was indeed tasting the snacks in the ad. If you need a refresher, here's Kim's original Beyond Meat campaign:

Commenting on the original video, one follower wrote, "All she did was chew, even the burger was clean cut" while another claimed, "I love you Kim but them shots of you chewing without even a bite taken out of the food is killing my soul 😭."

Now, Kim's responded to fans' comments, sharing a series of videos on her Instagram Stories which *do* show her actually taking bites out of food and chewing. So there you have it!

She added the caption, "Guys, come on..." along with a burger emoji aanndd, yep, it's all pretty definitive evidence.

Photo credit: Kim Kardashian - Instagram
Photo credit: Kim Kardashian - Instagram

While Kim has now set the record straight on the fact that she was eating the products in the vid, some fans previously pointed out that there may have been legitimate reasons for her to avoid taking bites of food on set, citing long filming hours and food that had been left out in the open as potential reasons.

Still, we're glad Kim's cleared that one up!

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