Last year, Kim Kardashian made the decision to close down KKW Beauty – which included her cosmetics and fragrance lines – in order to undergo a rebrand. Now, just over a year later, the business mogul has teased a comeback in a recent post on Twitter.
In the original IG announcement, which has since been deleted, Kim revealed that "On August 1st  at midnight we will be shutting down the KKWBeauty.com site so that we can come back to your under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look".
With her recently release SKKN skincare, many of us thought the time of Kim Kardashian's makeup had passed. Though, that was until one fan tweeted her, asking: "will we be getting make up soon?!? I’m anxiously waiting".
To this, Kim responded with optimism, writing: "We’re working on it! You guys are going to love our new formulas".
We’re working on it! You guys are going to love our new formulas
— Kim Kardashian (@KimKardashian) November 3, 2022
The Instagram beauty news page, @Trendmood1 also documented the announcement with its very own post.
Beauty fanatics and Kardashian fans took to the comments section to share their thoughts and excitement. Read a select few of what they had to say below:
"finalllyyyyy i’ve been basically rationing her lipliners"
"FINALLY I CAN HAVE MY NUDE 4 LINER AND GLOSS GOD IS GOOD"
"I hope she brings back fragrance too! I love her fragrance"
"The original bullet lipstick formula is my HG!!"
"the grip her concealers, lip liners, and lipsticks had on me!"
"Getting my Nude 1 lip liner back would be the best 2023 gift ever please god"
"NEED THE BRIGHTENING POWDER BACK I’M ALMOST OUT OF ALL MY BACKUPS!!!"
"SCREAMING AND CRYING HECK YES"
However, as of late, I think it's fair to say that the beauty industry is incredibly over-saturated with an immense amount of celebrity cosmetic lines contributing to that overflow.
So, what do you think? Is there a gap in the market for Kim's upcoming makeup collection or would you rather invest in what we already have on offer?
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