We've come a long, long way since the start of the KKW beauty road.
Cast your mind back - it was 2017 (that's right, twenty seventeen) when Cosmopolitan's own Laura Capon spent over £60 of her own money shipping the Contour Kit from the States.
Since then, we've seen highs and lows (mostly highs though, to be honest), from the 'classic collection', to body makeup, to her Sooo Fire launch to her gorgeous (and heartwarming) collaboration with MakeupbyMario.
Even Northy's a fan...
That in mind, it makes total sense that Kimmy would be gearing up to bring some KKW-approved skincare to the table. To be honest - I don't now why we haven't seen KKW skincare earlier.
Did overlord Kris Jenner outlaw the move until Kylie Skin had safely reached the status of beauty staple? Or did KKW just know that we were encountering a little launch fatigue, so was cleverly biding her time until we were starting to crave a little newness?
Anyway, here's the news you all came for - according to documents obtained by TMZ, KKW definitely-maybe-sort-of-seems to have trademarked KKW Beauty Skincare, securing the rights for what looks like an entire skincare range, feat. cleansers, toners, scrubs, moisturisers, SPFs and more.
Even if it's a while before we see the products hit Insta, she's right to prepare early - Kim's gotten into a few legal dealings in the past with KKW beauty.
How on earth is this going to play out in a world already packed with celebrity skincare? That's what I want to know.
Don't know about you, but I'm dying to see what Kim's cooking up.
...Pistachio-shell face scrub, anyone?
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