When you think of Kim Kardashian, her dark brunette hair and perfectly sculpted brows are likely to be how you picture her. So naturally, it came as a bit of a shock to us all when she took to her Instagram yesterday with her iconic brows bleached to beyond blonde.
Captioning the image with an alien emoji (what else?), Kardashian posed with her bleached eyebrows and bombshell blonde curled hair in a muted brown Skims set.
As it turns out, the transformation was part of her campaign shoot for the new Skims collection, which the business mogul and TV personality also shared pictures of on her Instagram on Saturday.
We know what you're thinking, didn't she just bleach her eyebrows last month? You'd be correct. This was the second time in as many months that Kardashian revealed her icy brows, not that it made the reveal any less stunning this time around.
In fact, the first time we saw the mother of four with bleached brows was when she shared behind the scenes pictures while shooting the Skims campaign. 'It's really cute guys, my bleached brows, I'm into it,' Kardashian said on her stories in April, revealing her freshly bleached look to the camera.
As it turns out, the icy blonde look was only a temporary change for the shoot rather than a die-hard ode to Draco Malfoy. Kardashian then shared a video of the final fully glam look, completed with a honey blonde wig and signature Kim K black smoky eye.
The transformation was headed up by hair stylist Jesus Guerrero and make up artist Ariel Tejada, both of whom are loyal beauty crew to the Kardashian and Jenner sisters.
Keeping us all on our toes, the reality TV star then did a full 180 and returned to her brunette brows almost instantly, captioning the image 'I'm back to dark already don't worry.' Clearly a few of her 217 million followers were concerned about the welfare of her brows.
Quite honestly, we could have really done with having pro hair and make-up artists on hand to fix our misguided lockdown beauty choices. A girl can dream.
This wasn't the first time Kardashian has opted for a lightened brow. She wore the look with slicked-back hair at the Met Gala in 2016, and even managed to upstage the legendary brows of Cara Delevingne when she was photographed next to her with an extreme bleached brow at sister Kendall's 19th birthday.
The second eldest in the Kardashian clan has faced even more press attention than usual recently, after sources reported that she was filing for a divorce from rapper husband Kanye West.
Safe to say, that hasn't stopped Kardashian from carrying on with her work. In the past few months alone, Kardashian has launched a new KKW fragrance in collaboration with long-time friend and floral designer Jeff Leatham, as well as dropping a new SKIMS pyjama set. We respect the hustle.
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