Kim Kardashian’s friend Simon Huck capitalises on coronavirus to sell emergency kits

Sabrina Barr
Simon Huck and Kim Kardashian West at the US Open, September 2015: Rex Features

Simon Huck, a close friend of Kim Kardashian, has capitalised on the coronavirus outbreak to sell his recently-launched emergency kits.

This year, publicist Huck launched Judy, a company that sells emergency kits in the US.

The kits, which range in price from $60 (£46) to $250 (£192), contain items such as first aid kits, emergency water, food and blankets with the aim of “making preparation a household essential”.

“With natural disasters happening more frequently, and with bigger impact, having the right supplies and emergency plans is more important than ever,” the company states on its website.

On Wednesday, the Instagram account for Judy shared a post on the social media platform outlining “coronavirus prevention tips”, in light of the thousands of people diagnosed with the condition across the globe.

As of Wednesday, a total of 24,631 cases of coronavirus had been confirmed worldwide, in addition to 494 deaths.

In the caption for the Instagram post, the company states that Judy “is the ready-kit for any kind of situation”.

The video features a consumer, called Rachel, talking about coronavirus prevention tips with her two young daughters.

“Join Rachel and her girls by making ‘preparedness’ your superpower,” the caption reads.

The prevention tips it provides include “proper hand-washing”, which involves scrubbing one’s hands for 20 to 25 seconds, before rinsing and drying them with a towel; using hand sanitiser with an alcohol content of at least 60 per cent; refraining from touching your face, and wearing gloves and masks while in public “when at all possible”.

One person commented that the video was an “excellent PSA from some well-informed kiddos”.

On the UK government’s website, it outlines that two patients in England have tested positive for coronavirus.

Following the World Health Organisation’s declaration that the spread of coronavirus “is a public health emergency of international concern”, the reported risk of the condition to members of the public in the UK was raised by chief medical officers from low to moderate.

“Typical symptoms of coronavirus include fever and a cough that may progress to a severe pneumonia causing shortness of breath and breathing difficulties,” the government explains.

“Generally, coronavirus can cause more severe symptoms in people with weakened immune systems, older people, and those with long-term conditions like diabetes, cancer and chronic lung disease.”

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