Kim Kardashian debuts her new sports bra/crop top hybrid on Instagram

Kim Kardashian is a talented business-head if we ever did see one – there's no denying it. I mean, over her lengthy career in the spotlight, we've seen everything from Kimoji to KKW Beauty (R.I.P., both) and she even jumped onto the recent skincare hype with her latest venture, SKKN. In terms of fashion though, we've ~arguably~ seen one of her most successful launches to date, SKIMS. Clearly, she loves a play on her namesake...

The shapewear and loungewear brand has been around and thriving since 2019 and to mark yet another milestone, they've now branched out into the world of bras. Taking to Instagram to share the news, Kim posted a short video wearing one of the products.

Sharing some detail on the bra, the multi-hyphenate says: "Also from the naked collection I'm wearing our 'scoop tank'. It kind of feels like sports bra-ie but really thin and like a tank. But I always need to wear a bra and with this, this is the bra".

So, from what we gather it's a seamless sports bra crop top hybrid. And seeing as it comes low enough to cover *most* of her midriff, we'd argue that this is suitable to be worn, well, anywhere you like!

In Kim's new bra line – that is oh so comfy looking, may I add – there are seven different collections: naked; no show; weightless; fits everybody; cotton jersey; cotton logo; ultra fine mesh. So, I guess there really is something for everyone. Shop them all on

Congrats Keeks on what we're predicting to be yet another success! We cannot wait to see what comes next...

You Might Also Like