Kim Kardashian just stepped up her blonde game to go full-on platinum, going back to her bleached brows after months of rocking her signature dark arches.

This, of course, isn't the first time she's sported barely-there brows. The notable difference? Her current shade has a cooler undertone and appears fluffier than her previous foray into bleached brows.

The transformation is part of Kim's September issue cover for Interview Magazine's the American Dream issue, which sees the entrepreneur and reality TV star clad in double denims, a biker jacket and a white tank top.

While the fashion takes cues from classic Americana, the beauty vibe feels distinctly Scandi with the frosty blonde locks and matching brows.

2022 is proving to be Kim's blonde era; she went icy white at the Met Gala (in that Marilyn dress), opted for a more silvery tone at Kourtney's Italian wedding extravaganza, before embracing darker roots earlier this summer.

Now, she's gone a clean, all-over platinum courtesy of longtime hairstylist Chris Appleton. It's gone through a significant chop too, with feathery, 1970's-esque ends and on-trend layers. Celebs such as Sydney Sweeney, Jodie Comer and Kaia Gerber have all been spotted rocking soft, layered cuts and now that we’re transitioning into a new season, this flattering look is going straight onto our hair Pinterest boards.

We're also loving the make-up created by Ariel Tejada. Swapping her signature bronze and contour for plenty of highlighter and a rosy pink blush, Kim appears beautifully fresh-faced (and we're definitely digging the softer eyeshadow).

Is this hair transformation permanent? Only time (and her next Insta post) will tell....

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