Kendall Jenner partners with About You on summer capsule collection

·2-min read

Kendall Jenner has joined forces with German online retailer About You for a capsule collection that will be on sale for only 72 hours.

The Kendall for About You range was inspired by the catwalk star's personal off-duty style and her favourite pieces of the moment, and she also models the looks for the campaign.

The first 11 pieces include cropped jackets, tailored trousers, a matching knit crop top and biker shorts, a sweatshirt, white T-shirt, yellow triangle bikini and red minidress. Each piece bears a number and has a special code that includes Kendall's birthday: 11/03.

"I love basics. You can combine every piece in the drop as a mix and match," Kendall said about the pieces, according to WWD.

The campaign was photographed by Zoey Grossman at a private home in Beverly Hills, California over two days. Kendall was snapped wearing the garments while hanging out by the pool, riding a bike and a skateboard, getting out of a retro car, and playing with her dog Pyro.

In an interview with WWD, Donald Schneider, founder and creative director of Donald Schneider Studio, which masterminded the collaboration and campaign for About You, said that Kendall immediately embraced the project.

"From our first talks on, it was all about authenticity," he said. "We wanted to keep it all natural and real."

Explaining why they wanted to partner with the model, he added, "She is probably the biggest fashion icon and model there is right now... With her 174 million followers, her personality and her fashion style, she is a unique inspiration for the younger generation."

The Kendall for About You capsule will go on sale for 72 hours only from midnight Central European Time (CET) on 25 July.

A second drop will follow in November.

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