When stars were photographed smoking in the Met Gala toilets earlier this year, a huge backlash ensued.
It seems Kendall Jenner didn’t get the memo.
Posting a nude photo on Instagram, the model can be seen lying on top of a stone table under a grand chandelier.
Surprisingly, it wasn’t the lack of clothing that caused a ton of comments on social media.
It was the cigarette held in her hand.
Captioning the naked shot “I don’t smoke”, the 21-year-old – who has a rather young fanbase – has been accused of glamourising smoking.
“Then why hold a cigarette in your hand?” one person commented.
Another posted a similar comment, saying: “Then why the butt in the hand? Silly… what’s the message?”
One person even shared a personal story, explaining why stars should think about what they promote. “I have a rare cystic lung disease. I’m fighting to breathe along with thousands of others with lung diseases,” they commented.
“It would take you two seconds to drop that cigarette in the picture. Then your caption would be powerful. Don’t take your lung health for granted and please use your platform to promote healthy habits.”
The photo was taken by Sasha Samsonova; the same woman behind many of Kylie Jenner’s Instagram photoshoots.
It’s not the first racy image we’ve seen of Kendall. Ever since the Kardashian offspring first appeared on the catwalk, she hasn’t been shy when it comes to her body.
She has been pictured countless times in braless looks with her 2017 Met Gala outfit showing off a lot more than the waiting crowd anticipated.
She also flashed her behind at lingerie label La Perla’s AW17 show in February.
Kendall’s camp is yet to comment on the controversy which follows the Pepsi advert disaster that occurred earlier this year.
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