The title has only been amplified by the recent revelation that Kayne West’s Yeezy trainer empire is worth over £1 billion, according to Forbes.
The rapper, who was reportedly in £42 million worth of debt just three years ago, has managed a monumental turnaround.
But, how does it compare to Kim Kardashian’s fortune?
READ MORE: Kim Kardashian wins £2.1 million in damages
The rich list
In 2018, Kim Kardashian was ranked 54th on a list of America’s richest self-made women.
Her main income stream comes from endorsement deals and her earnings from Keeping Up With The Kardashians.
It’s estimated that she’s worth a jaw-dropping £280 million.
Kanye West isn’t too far behind with an estimated wealth of £192 million. Forbes named him the fourth richest rapper in the world this year.
Yeezy vs. KKW Beauty
In 2013, Kanye West moved his trainer business, Yeezy, from Nike over to Adidas. He was given an “unprecedented” 15 per cent in royalties as well as a marketing deal, according to Forbes.
In contrast, Michael Jordan is thought to receive 5 per cent of his £2.4 billion a year Air Jordan line.
This was the start of a hugely successful chain of events which has seen Kanye rake in £120 million pretax in the last 12 months.
Yeezy is expected to make over £1 billion in sales by the end of 2019.
READ MORE: Kim Kardashian renames “kimono” shape wear
Meanwhile, Kim Kardashian’s KKW Beauty has made an estimated £80 million in sales in just under two years.
Kim Kardashian owns 100 per cent of the business, which contributes a big chunk of change to her net worth.
Failed business ventures
Like any businessperson will attest to, not all businesses work out. Kanye and Kim’s celebrity status doesn’t make them immune to this.
Kim, Khloé and Kourtney launched Khroma Beauty in 2012, a make-up line that didn’t last a year and ended in multiple lawsuits from business owners claiming the sisters had stolen their brand name.
Kanye West has also seen his fair share of failed business ventures. In fact, some of his less successful fashion brands are said to have contributed to his debt.
He initially put his music to one side in 2009 to launch Pastelle, a fashion label. This folded after just seven months. He also invested money into a high-end womenswear line called Kayne West in 2011, which never made it to stores.
READ MORE: Kim Kardashian’s White House visit
The most successful member of the family
While Kim Kardashian’s and Kanye West’s fortunes are nothing to be sneezed at, Kylie Jenner is worth more than the both of them combined.
The youngest Kardashian-Jenner sister is worth a whopping £800 million thanks to her 100 per cent stake in Kylie Cosmetics.
Kim’s half-sister is officially the youngest self-made billionaire in the world and even made it onto Forbes 2019 billionaires’ list.