The Royal Family have embraced the age of social media and use it to highlight the work they’re doing, as well as celebrating personal events such as marriages and births.
But their platforms are used as business accounts and none of the senior royals have their own personal pages. Meghan Markle famously closed down hers before she married Prince Harry last year.
When it comes to the younger generation of royals – the Duke and Duchess of Cambridge’s children Prince George, Princess Charlotte and Prince Louis – they’re growing up in a world where social media will be second nature to them and their peers.
Kate and William are naturally protective of their young children and they are rarely photographed in public, but as George, Charlotte and Louis get older, will they be at a disadvantage if they don’t embrace the digital world around them?
He says: “They are being born into this age of social media so it won’t be like us, where it’s come into our lives slightly older and that’s going to be William and Kate’s duty to protect them from that other world out there.”
On Monday, the Royal Family released social media guidelines for users interacting on their Twitter and Instagram pages in order to clamp down on the online abuse.
PR expert Nick Ede thinks that the Cambridges should expose their children to social media.
He says: “I think that they will, in whatever way they do it, in a controlled way, they need to expose them to social media and those channels because if you took that away from them and then all their friends are doing it, that then becomes a difficult situation.”