Kim Kardashian has tapped Kate Moss to be the face of her latest SKIMS collection.
The reality TV star took to Instagram on Tuesday to post a series of images showing the British supermodel posing in a range of new underwear designs for the loungewear brand.
In one snap, Kate wears a beige bralette, while in another photo she sports a black bra and underwear set. She also models a beige bodysuit, white bra, and black leggings.
Regarding the collaboration, Kim explained that she has been friends with Kate for the past seven years.
“Introducing Kate Moss for @SKIMS. I first met @katemossagency in 2014 through Ricardo Tisci, and was instantly struck by her cheeky humour, authentic and classic beauty - we’ve been friends ever since!” she shared. “She is THE fashion icon, defining a whole generation of style and I am honoured to feature her as the new face of SKIMS this Summer!”
Kate was photographed by Donna Trope, with Sam McKnight in charge of her hair and Val Garland on make-up duties.
After Kim dropped the campaign imagery, a number of her celebrity friends gushed over the “iconic” partnership.
“SKIMS just went high fashion,” commented Jonathan Cheban, while Balmain creative director Olivier Rousteing wrote, “Wooooow.”
Hailey Bieber posted, “Insane,” and Adrienne Bailon simply stated: “ICONIC.”