What to Read Next

Kate Middleton's Style By Numbers: The Duchess Effect Infographic

16 May 2012

Could it be that Kate Middleton is now the UK's - possibly the world's - most bankable fashion star? It emerged earlier this year that the Duchess of Cambridge's style choices has brought an astounding £1billion into the ailing British economy, eclipsing anything generated by supermodels, music stars and even Oscar winners (and that's no easy feat). What we do know is when Kate wears it, it sells. So Grazia Daily's done the Kateonomics and compiled a nifty summary of the effect she's had on sales and just how she did it...

Kate Middleton's Style By Numbers: INFOGRAPHIC
Kate Middleton's Style By Numbers: INFOGRAPHIC

Copy and paste the code below to embed this graphic in your post:

Kate Middleton's Style By Numbers: The Duchess Effect Infographic
Kate Middleton's Style By Numbers: The Duchess Effect Infographic

So let's take a look at how she did it...


2: Dresses worn by Kate which have also been spotted on TOWIE cast members; Amy Childs wore the lace Zara dress Kate wore to Gary Barlow’s charity gig at the Albert Hall, and Lydia Bright donned the same Reiss number that Kate wore to meet the Obamas. We don’t need to play ‘who looked best’, do we? 

5: The number of pairs of LK Bennett shoes Kate has been spotted in. Surprisingly, only two of these are nude pumps. Well-worn nude pumps, obviously.

13: Number of stores-within-stores that (Kate’s high street label of choice) Reiss is planning to open in the US within the next year. This will probably make them almost as popular in America as Kate herself. Or ‘One Direction’.

15: The denier of those sheen-tastic tights the Duchess is believed to favour.

Kate Middleton Gina Foster hat Zara wedding.jpg
Kate Middleton Gina Foster hat Zara wedding.jpg

17 x 16: Approximate size, in inches, of Kate’s most substantial headpiece to date - the asymmetric Gina Foster hat which Kate wore to the wedding of Mike Tindall and Zara Phillips [above]. Epic.

39: Kate’s shoe size, according to the base of her favourite ‘Sliver’ taupe pumps by L K Bennett.

188: Kate’s approximate height, in cm, when wearing her party shoes – the Jimmy Choo Vamp glitter sandals. That’s 6’2”! Which is only slightly less than the height of both Mary-Kate and Ashley Olsen.  

£1bn: The amount the Duchess of Cambridge is credited with boosting the country’s faltering economy. Her fashion choices cause an army of copycat fans to empty shops and online retailers to recreate her signature style.

73: The percentage sales increase of Kate’s favoured tasselled riding boot since her engagement. Penelope Chilvers’ £473 conker-leather boot is one of the company’s bestselling lines.

375: The number of hours it took to affix the 1750 sequins to the incredible Jenny Packham dress Kate wore to last year’s ARK gala dinner [below].

Kate Middleton Jenny Packham ARK gala pink dress.jpg
Kate Middleton Jenny Packham ARK gala pink dress.jpg

4,034,937: Number of page hits, between April 2011 and April 2012 on mother-of-all Kate style blogs, www.whatkatewore.com. ‘I thought it would level off, or taper off, rather than continue to grow’, founder Susan Kelley told us. Oddly, we didn’t ever think that.

45: The minutes it takes to achieve a free-flowing blow-dry like Kates. Thanks to resident hair stylist Richard Ward.

500: The amount in US dollars that the Reiss Shola dress fetched on eBay. Pictured greeting the Obamas in her first post-honeymoon snaps, Kate wore in the beige bandage dress at Buckingham Palace. She caused the first of many fashion frenzies when desperate fans crashed the Reiss website in a bid to buy the dress.

811: The style of Kate’s favourite J Brand skinnies. They came out a number of times in her tour of North America.

Statistical research by Alex Butt

Read more fashion and beauty news on graziadaily.co.uk
See what's in the latest issue of GRAZIA magazine
Click here to subscribe to the GraziaDaily newsletter

VA Mortgage Rates In 2016

VA Rates as Low as 2.75% (3.028% APR) 15 Year Fixed. Exclusive For Veteran & Military Takes 1 Min!

Insane Navy Seal Flashlight, should it be banned?

The Military has recently released technology that is now available to the public. Get yours before they run out - Limited Supply!

Starwood Credit Card

Earn 25,000 Bonus Starpoints®! Use toward Award Nights or Flights.

$200 Military Flashlight Surplus Dumped

Highly anticipated LumiTact G700 Tactical Flashlight Overrun - Now available to civilian population

Ever Googled Someone? Do A "Deep Search" Instead

Entering a Name and State on this site could reveal info you thought wasn't available. Have you searched yourself or someone you know yet?

Drivers With No Tickets In 3 Years Must Read This

If you drive less than 50 miles per day, there is a way to pay less for auto insurance that few people realize. Are you overpaying?

This Movie Deal Is Sure To Get Your Attention!

Get 4 Disney Movies For $1 With Membership. See Details. Exclusive Titles, Merchandise, Offers & Discounts. Plus, Free Shipping On Your Initial Order!

Help your customers on Facebook and Twitter.

Today's customers are social, so you should be too. Read this e-book to learn six things to consider as you plan your support strategy.

Read This Before You Buy Medigap Plan F

Plan F is the most popular Medicare Supplement plan, but there's another Medigap option you should consider.

How To Make Sagging Skin Look Tight and Lifted

[Watch] The easy and effective way consumers across the country are improving the look of their wrinkled and sagging skin without cosmetic procedures.

Powerful Tactical Flashlight Flying Off Shelves!

This new tactical flashlight was just released to the public and is flying off shelves in the United States. Limited supplies left, act quick!

Switch and save!

Switch to Progressive and you could save an average of $548.

Banks Are Worried Homeowners Will Do This.

Homeowners are surprised and furious. If you owe less than $625,000 on your home, you better read this.

Update Your Look: Bell Sleeves

9 Cards for People Who Have Great Credit

What card offers up to 5% cash back? And which one offers 24/7 concierge service? See the best credit cards of 2016. Apply online, quickly & easily.