Kate Middleton showed us all the wonderful way of the ruch every time she stepped out in her various colours of her favourite Issa jersey dress – not least on the day she announced her betrothal to her handsome prince.
The dress in question; the ruched silk jersey dress, to be precise, became an enormous sell-out sensation, and the brand have continued to produce the frock in many new dazzling colours and permutations – long skirts and on the knee, capped sleeves and long – the possibilities, it seemed, were endless. (Not to mention the many cut-price copies from the High Street for those who wanted a bit of a variation on the £500 price tag).
But now they have come up with a whole new angle on the flattering ladylike confection – a bump allowance! Yes, the canny London brand, which is designed by Brazillian-born genius, Daniella Helayel have created a version suitable for ladies in a certain condition, so that pregnancy is no barrier to extreme poise and ruched glamour.
Royal-watching expectant mothers are advised to make a beeline for the maternity website Blossom Mother & Child, which is now selling the maternity version of the Duchess of Cambridge's outfit for £522.
If the above description sounds like you, then we would also say – hurry up - if you want to secure yourself one of the specially tailored silk dresses with larger cut which allows for a growing bump – as another characteristic of the frock is tendency to sell out – fast!