It's rare that you ever get a personal response from a celebrity, and even rarer when that celebrity just happens to be the future Queen of England.
But the Duchess of Cambridge has been personally replying to royal fans via social media, and it's causing quite a stir.
Kate has been surprising photographers with personal comments on their Instagram posts as they enter her photography project.
The duchess launched Hold Still in May, a project designed to capture moments across the country during the coronavirus pandemic.
Launching the project, which is open to anyone of any age, Kate said she wanted the portraits to represent all aspects of this time, from bravery and resilience, to human tragedy and hope.
The duchess used the official Kensington Royal Instagram to praise the applicants using the Hold Still hashtag, and reminding them to enter their pictures.
The duchess will be part of a team of judges picking 100 photos which cover subjects including ‘Your New Normal’, ‘Helpers and Heroes’ and ‘Acts of Kindness’.
Catherine posted a message to Kate Ainger, who shared a picture her son had taken as she cut her husband’s hair, writing: 'I love this! What a budding photographer!'
To Anna Mehta, who shared a picture of her son blowing a dandelion head, she wrote: 'A perfect example of Hold Still... the chance to re-engage and value the simple things around us.'
She signed off all messages with a ‘C’, indicating that it was indeed Catherine herself who was responding.
Kensington Palace has also shared some of the duchess’s favourite entries so far on their Instagram account showing the variety of images submitted.
One she picked out showed a midwife in PPE holding a newborn baby. Another showed a father and son baking bread at home.
We love the idea of the duchess curled up on the sofa, scrolling through Instagram, and what another brilliant initiative from the Cambridges'.
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