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It’s no secret that parents tend to be more willing to spend more on their child than they would themselves, but is splashing out on designer clobber for a mess-prone little ‘un a bit, erm, silly?
Karl Lagerfeld has revealed that his oh-so-chic brand is set to launch its first childrenswear line in spring 2016, and, we hazard a guess, will be made up of gorgeous two-pieces, crisp slogan T-shirts and miniature handbags.
“The announcement reflects the brand’s ongoing commitment to newness and will allow Karl Lagerfeld to share its ironic, playful, creative vision with a young audience,” a statement read.
The brand’s said the bi-annual collection will be made up of items for children aged newborn to 16 and will include both ready-to-wear and accessories.
“The Karl Lagerfeld Kidswear collection presents a unique opportunity to share our cool, iconic DNA with a wider Karl Lagerfeld audience,” says Pier Paolo Righi, CEO and president of the label.
“Due to our brand’s wide appeal our expansion into the juniors market is a natural fit to further enhance our reach.”
Of course, Karl Lagerfeld is by no means the first designer label to expand into childrenswear.
Chloe, Burberry, Dior, DKNY and Marc Jacobs are just some big-name brands that boast pint-sized collections.
And while each of the collections is beautifully made and SERIOUSLY cute, they are ever so slightly out of most parents’ price range.
A babygro from Little Marc Jacobs will set you back around £50 while you can expect to shell out around £80 on a Chloe playsuit for your darling daughter. Reckon we’ll be sticking to Nutmeg at Morrisons for the time being.
While we bet Kim Kardashian is jumping up and down with joy at the thought of another high-end label to dress Nori in, will normal parents be prepared to shell out for designer gear their tots will grow out of in the blink of an eye?
Well, yes it seems. Stats show that parents ARE willing to spend more on their child’s wardrobe than they would their own.
Research conducted a couple of years showed that parents splash out £1677 on their children’s clothes – with two-thirds of parents admitting their child owns at least one designer item.
The temptation to dress a child in the latest designer gear probably isn’t helped by the likes of fashion-loving celebrity children modelling their own extravagant wardrobes.
North West was photographed last night in a fur coat (it’s not known whether it’s real of faux fur) and frequently toddles around in designer labels.
Harper Beckham, Suri Cruise and Blue Ivy are just three other celebrity children who often make waves in the fashion world with their adorable (and expensive) outfits.
Even our very own Prince George has spurred parents worldwide to rush out and replicate his wardrobe for their very own little one – not concerning themselves with the cost it may incur.
But what do children themselves want to wear? Fun, dressing up clothes it would seem. A new survey revealed that one in eight parents say their child asks to wear a cape every day and six per cent of children want to wear a tiara all day long. Now that's our kind of outfit.
[Instagram Account Of Stylish Tots Has Over 1.2 Million Followers, Puts Us Adults To Shame]
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Do you spend more on your child’s wardrobe than your own? Let us know in the comments.