The Kardashian-Jenner side projects you’d forgotten about

·5-min read
Photo credit: Christopher Polk - Getty Images
Photo credit: Christopher Polk - Getty Images

After 14 years and 20 seasons, Keeping Up with the Kardashians has officially come to an end, going out with a bang in the shape of two drama-filled reunion episodes. With so much Kardashian content, you’d be forgiven for forgetting the countless number of business ventures that the famous family have showcased on our screens.

Before the world of lip kits and shapewear, there were cookbooks, TV talk shows and selfie books. Here's a look back at some of the Kardashian-Jenner side projects you might've forgotten about.

DASH

Ah, DASH. Where it all began. In 2006, Kim, Khloe and Kourt opened the OG Calabasas boutique, a year before the premiere of KUWTK. DASH became the premise for the earlier seasons of the show and even had its own spinoffs, documenting the search for new store locations in Kourtney and Kim Take New York and Kourtney and Kim Take Miami. Showing the lives and dramas of the DASH employees, Dash Dolls also aired for one season in 2015.

In 2018, the sisters announced that they were closing the doors on DASH to focus on their own personal brands.

Photo credit: Christopher Polk - Getty Images
Photo credit: Christopher Polk - Getty Images

Kim Kardashian: Hollywood

Did anyone else spend actual money on this addictive mobile game? No? Kim Kardashian: Hollywood launched in 2014 and, according to Forbes, was downloaded over 45 million times. Reports suggest it generated $145 million in revenue between 2014 and 2016.

Kylie Hair Kouture

In 2014, then 17-year-old Kylie Jenner took her first steps towards becoming the beauty mogul she is today as she launched Kylie Hair Kouture – her extension line with BELLAMI Hair. Retailing at $215 a piece, the clip-in extensions were an overnight success as fans wanted to recreate Kylie’s colourful locks, specifically the teal blue ‘do she often sported during the height of her coveted “King Kylie” era.

According to fan site Kardashian Dish, the line was discontinued in 2016.

Photo credit: Bauer-Griffin - Getty Images
Photo credit: Bauer-Griffin - Getty Images

Kendall & Kylie game

Bet you forgot this happened. Following in big sister Kim’s footsteps, Kendall and Kylie Jenner launched their app, simply named Kendall & Kylie, in 2016. The game follows the same premise as Kimmy’s game, that you’re posing and flirting your way to stardom. In its first five days, Kendall & Kylie was downloaded more than 1.3 million times in the US alone and made more than $680,000 from in-app purchases.

Kris Jenner’s cookbook

2014 was a busy one for the Kardashian-Jenners. It was also momager Kris’ time to shine with her cookbook, In the Kitchen with Kris: A Kollection of Kardashian-Jenner Family Favorites. As well as a whole host of family recipes, the book comes with plenty of unintentionally hilarious quotes. Our fave? “If I'm cooking an Italian meal, I will grab my red Hermès china to go with the red sauce.” Relatable tbh.

The book, which currently retails at £12.99, features familiar favourites like brownies and nachos, as well as a few Armenian recipes. Kris, you’re doing amazing, sweetie.

Jam (Turn it Up)

Who can forget Kim’s attempt to pivot to pop music? In 2011, Kim released her first – and only – single, 'Jam (Turn It Up)'. The song was produced by singer-songwriter and record producer, The-Dream, who had previously worked with the likes of Rihanna, Britney and Beyonce. Half of the proceeds from the single were – and still are - being donated to St. Jude Children’s Research Hospital.

Although an undeniable bop, according to Nielsen SoundScan, 'Jam (Turn it Up)' only sold 14,000 downloads in its first five days.

Kardashian Kollection for Dorothy Perkins

The year is 2012, and the Kardashian sisters are taking the British high street by storm. Kim, Khloe and Kourtney’s Kardashian Kollection for Dorothy Perkins featured a range of smart casual and party-ready pieces that would ensure all eyes on you in that big business meeting or, er, a girl’s night out.

Kim’s selfie book

Remember when Kim treated us all to her sleek and sultry coffee table book, Selfish, which is – quite literally – a book full of selfies? The photobook was published by Rizzoli in May 2015, and sold 32,000 copies in its first three months. The lack of sales didn't stop the Queen of selfies, however, as she recently treated her 229 million Insta followers to this stripped-back snap.

Khloe After Dark

Way back in 2009, Khloe began hosting her own late-night radio show, Khloe After Dark, on Miami’s Y100 station. The talk show was a big part of the first two seasons of KUWTK spin-off, Kourtney and Khloe Take Miami, featuring plenty of drama. In the second-ever episode, Sex, Drugs & Consequences, Khloe’s job is on the line when she takes a bag of cocaine into the studio.

Kris talk show

Mama Kris hosted her own short-lived daytime talk show in 2013. Despite the Kardashian exclusives, including the first pics of baby North West, Fox cancelled the show after the six-week trial run. Sadly, the show didn’t catch on, with Fox Television’s president of programming saying ratings were “consistently subpar”.

Although some of their previous ventures haven’t worked out, it’s safe to say that the Kardashian-Jenners hit the nail on the head with a their fair share of projects.

Just minutes after launching SKIMS in 2019, Kim sold $2 million worth of stock – certainly helping her on the road to her billionaire status. Meanwhile, Kylie Cosmetics sold $630 million worth of makeup in its first two years and the youngest Kardashian-Jenner sister is now worth an estimated $900 million.

The most recent business venture comes from supermodel Kendall, who launched her first solo project, 818 Tequila, earlier this year. The project is already receiving criticism from fans, but, as the brand is only available in California right now, only time will tell if she can keep up with her sister’s stats.

You Might Also Like

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting