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Justin Timberlake models for Louis Vuitton in new campaign

Justin Timberlake has made his formal campaign debut with Louis Vuitton.

The SexyBack singer and his actress wife, Jessica Biel, witnessed their first Louis Vuitton show in October 2019, and he's now starring in his first luxury fashion ad for the house.

Along with Timberlake, Naomi Osaka, Cate Blanchett, Hoyeon Jung, Léa Seydoux, and Zhou Dongyu are promoting the luxury brand's second collaboration with avant-garde Japanese artist Yayoi Kusama.

Timberlake models some of the pieces from the second drop of the Creating Infinity collection in his first ad for the brand, photographed by Steven Meisel.

A Louis Vuitton spokesperson clarified to WWD that the performer is a "friend of the house" rather than a brand ambassador.

In his images, Timberlake wears a denim jacket splashed in a white polka dot pattern over an all-black look and holds a statement bag decorated with Kusama's pumpkins motif.

The latest collection, which includes pieces with Kusama's signature Faces, Flowers, and Infinity Dots and Nets motifs, will be available in stores globally on 31 March.

The collection includes leather products, fragrances, and ready-to-wear pieces for both men and women, in addition to handbags.