I’m thrilled I’ve found Jones Road. I feel it’s a make-up range that’s made especially for me.
I love the simplicity of the products, from the simple glass pots for the WTF foundation and the plain round plastic containers of the Miracle Balm, it’s clear Jones Road’s founder Bobbi Brown wanted her products to shine and be fuss free and super easy to use.
The range itself feels curated rather than needlessly vast but has everything you need to restock your make-up bag.
It’s the textures that I’m particularly impressed with. Take the WTF foundation. My 44-year-old skin can look a little dull and is prone to dryness especially in the winter months. Many foundations seem to sit on the surface and in my wrinkles making my skin look even dryer and ageing me.
WFH leaves a dewy, glowing finish. It seems to melt into the skin, almost disappearing, and the coverage is light, but it evens out redness and is perfect for getting that natural ‘I’ve just got great skin’ look.
My other favourite product is the Miracle Balm. You apply it with your fingers, and it can used anywhere on the face, apart from eyelids, to add highlight and a bit of colour. I keep my Dusty Rose to my cheeks and lips, and it looks so beautifully natural I wear it on days I’m otherwise completely make-up free.
Jones Road deserves the plaudits it’s getting. It’s here to stay as part of my beauty routine.
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What is Jones Road?
Bobbi Brown founded her eponymous beauty brand in the 1990s but sold it in 2016. Five years later, she launched Jones Road. She's described it as 'a growing collection of simple, smart products for all ages, skin types, and skin tones that help women achieve the no-makeup makeup look naturally'.
It's made up of a range of multi-purpose products that offer 'clean, strategic, high-grade formulations that work on every skin type and tone – and that are as simple to use as they are to master to be easy to use and effective'.
The brand is serious about being clean, and claims that it follows guidelines that are even more stringent than the EU's, which has allowed it to eliminate a whole host of unwanted ingredients, including phthalates and sulphates.
Bobbi wrote about the brand on her website: 'Four years ago, after I left Bobbi Brown Cosmetics, one of those questions was: "Why can't I find makeup products that are both clean and high-performance –that don't sacrifice one for the other?"
'What I wanted was the makeup equivalent of a Swiss Army Knife: Easy, cool, multi-purpose products that could be used to nail any look, whether it be no-makeup makeup or something with more drama.'
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