When Bobbi Brown left her namesake makeup label in 2016, the beauty world waited with baited breathe to see what was next for the legendary makeup artist and entrepreneur.
Five years later, she has made a foray back into the cosmetics industry with Jones Road Beauty that has finally hit UK shores after huge success in the US. The line is made up of everyday staples that no matter your skill, age, skin type or tone, you’ll be able to use the fool proof products.
As you’d hope, Bobbi Brown has brought her extensive expertise to the line to ensure that they live up to the premium, pigmented and cult status of her eponymous brand. Her first line began with just ten lipsticks and became a globally recognised empire and Jones Road is set to follow suit with a curated edit that strip makeup back to basics. The enduring trend for no-makeup makeup and skinimalism is taken in consideration here where the products are designed to enhance rather than conceal.
Ease in performance and use is placed at the forefront, while the collection is made up of clean formulation using natural ingredients and synthetics, while being entirely free from toxic substances like parabens, phthalates, sulfates, PEGs, cyclic silicones, BPA, and EDTA. The packaging is chic and minimalist which gives a clue into the brand’s overall approach. These products will form the foundation of your makeup bag.
Bobbi Brown explains, “I created my original brand in the 90s. Things are different today. Women shop differently; there is a new definition of what beauty is. Imperfect is beautiful. Jones Road celebrates that. It’s the ultimate no-makeup makeup”.
We got our hands on the collection to see if it lives up to the hype.
Shade: Dusty Rose
This is the best-selling product across the pond so I was keen to road test it for myself. When swatching the product, it was almost invisible but created a lovely glossy sheen – something that has been hugely popular with the K-Beauty glass skin trend. The formulation is clean, cruelty-free but super nourishing (it is made with a combination of jojoba seed oil, argan oil and Vitamin E) and it feels like it’s really treating the skin as you use it. Apply to fresh skin or on top of foundation for a coveted shine. I liked it best placed on the cheek bones but you can also apply on lips, eyelids or anywhere you fancy. I opted for my finger tips to avoid product wastage. There are four shades total but the Dusty Rose feels entirely versatile for any skin tone.
The Face Pencil
This product may send you back to your childhood with its crayon design but it may just be one of the easiest concealers I’ve ever applied. You can really tell that Bobbi Brown has brought her experience as a makeup artist to the creation of the product as it is simply foolproof. For under eye bags, I used the pencil to create a reverse triangle design where the formula glided on with ease without drying out the skin. The colour payoff is impressive and while the texture initially may look thick, it blended well and had great coverage. There was none of those tell-tale crease marks either. There are 25 colours to choose from.
The Best Pencil
Getting eyeliner right is perhaps the biggest challenge for makeup novices and this pencil is designed to simplify the process. I thought the product would glide right on but it has much more structural integrity than I thought and there’s certainly benefits to this. It helps you create sharper lines and will allow you more seamlessly to fill in holes instead of flaking. While you can smudge it if you want to create a smoky eye, it is easy to remove if mistakes are made.
If I’m honest, I’m a bit of a mascara snob. It’s my desert island product so I take the selection process very seriously and this one from Jones Road is certainly getting a place in my rotation (alongside my favourite Hourglass, Charlotte Tilbury and Gucci formulations). First and foremost, the packaging is chic and minimalist which plays into Bobbi Brown’s MO – these are the basics done right. Next thing you’ll notice is the delicious curl of the wand. This ensures that each and every last lash is coated in the lengthening formula. It slides right on without depositing too much product on your lashes but still working to volumise with each flick. The mascara also has great buildability and honourable mention should go to the formulation that is clean, cruelty-free and vegan.
Shade: Pastel Pink
I tried this lip gloss on a boiling hot day in the middle of a British heatwave and it was a breath of cool air – literally. The formula contains a natural peppermint hint that has a lovely tingly feeling on the lips. I’m not a huge fan of lip glosses traditionally but this didn’t feel sticky, while the Pastel Pink gave a really subtle tint. The texture is thick when you swatch it but comes out lightweight when smoothed on the lips and leaves a lovely shine. There are seven shades in total and the brand suggests also using on your cheeks for a radiance boost.
Just A Sec Eyeshadow
You rarely find some a creamy texture in the eyeshadow sphere but this formula from Jones Road is exactly that. While it feels cushioned, it actually results in a very subtle glimmer that gradually builds with every tap of the finger. Linen is a very versatile colour that you can use across the lids as an effortless Kira Kira style effect or just in the corner for intrigue. Mix and match the colours to add depth to your look.