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Johnny Lever's niece gets featured in Rihanna's Fenty campaign

  • "From the time I had bunny teeth and braces..modelling has always been in my mind cause I remember locking myself in my room and posing in front of the mirror, wearing my mom's heels watching runway shows and walking around! So glad I can finally call myself a model now", she says.
    1/10

    Meet the Indian model featured in Fenty campaign

    "From the time I had bunny teeth and braces..modelling has always been in my mind cause I remember locking myself in my room and posing in front of the mirror, wearing my mom's heels watching runway shows and walking around! So glad I can finally call myself a model now", she says.
  • It was her agency in Paris called the New Madison Models that got her the job for Fenty.
    2/10

    Meet the Indian model featured in Fenty campaign

    It was her agency in Paris called the New Madison Models that got her the job for Fenty.
  • "Rihanna told me how she saw my pictures and immediately knew I was indian and that she wanted me to be on board for the campaign. It was a lifetime experience for me", says Janumala.
    3/10

    Meet the Indian model featured in Fenty campaign

    "Rihanna told me how she saw my pictures and immediately knew I was indian and that she wanted me to be on board for the campaign. It was a lifetime experience for me", says Janumala.
  • Keep up to speed at a glance with the Top 10 daily stories

    Yahoo News is better in the app

    Keep up to speed at a glance with the Top 10 daily stories

  • She is currently placed with agencies in NY, Paris and London.
    4/10

    Meet the Indian model featured in Fenty campaign

    She is currently placed with agencies in NY, Paris and London.
  • According to Janumala, the Indian models are leading the charge of diversity and inclusion.
    5/10

    Meet the Indian model featured in Fenty campaign

    According to Janumala, the Indian models are leading the charge of diversity and inclusion.
  • "We get appreciated and get recognised because our skin colour, the same skin colour that doesn't work in the Indian industry, works as a charm in the international industry. I am trying to do my best to break the stereotypes in the Indian industry about how fair models are more attractive than dark-skinned models", she says.
    6/10

    Meet the Indian model featured in Fenty campaign

    "We get appreciated and get recognised because our skin colour, the same skin colour that doesn't work in the Indian industry, works as a charm in the international industry. I am trying to do my best to break the stereotypes in the Indian industry about how fair models are more attractive than dark-skinned models", she says.
  • Keep up to speed at a glance with the Top 10 daily stories

    Yahoo News is better in the app

    Keep up to speed at a glance with the Top 10 daily stories

  • With Naomi Janumala featuring in Rihanna's Fenty campaign, Indian models are proving they can herald in a new world order on inclusion.
    7/10

    Meet the Indian model featured in Fenty campaign

    With Naomi Janumala featuring in Rihanna's Fenty campaign, Indian models are proving they can herald in a new world order on inclusion.
  • Janumala with her dusky skin tone looking at the world with a defiance that comes only from a vantage point where you know you are at the forefront of the battle for changing the perception of beauty. And as an ally, she has Rihanna herself who is all for diversity in beauty and fashion.
    8/10

    Meet the Indian model featured in Fenty campaign

    Janumala with her dusky skin tone looking at the world with a defiance that comes only from a vantage point where you know you are at the forefront of the battle for changing the perception of beauty. And as an ally, she has Rihanna herself who is all for diversity in beauty and fashion.
  • Homegrown models are now splashed on billboards across the world in campaigns for high street fashion labels like H&M, Zara, Mango, and beauty brands like Mac Cosmetics, Maybelline, Bobby Brown Cosmetics, Pantene, LV, American Eagle, Levis and designer labels like Alexander Wang, Alexander Mcqueen, Fenty, Hermes, Just Cavalli, D&G, etc.
    9/10

    Meet the Indian model featured in Fenty campaign

    Homegrown models are now splashed on billboards across the world in campaigns for high street fashion labels like H&M, Zara, Mango, and beauty brands like Mac Cosmetics, Maybelline, Bobby Brown Cosmetics, Pantene, LV, American Eagle, Levis and designer labels like Alexander Wang, Alexander Mcqueen, Fenty, Hermes, Just Cavalli, D&G, etc.
  • Keep up to speed at a glance with the Top 10 daily stories

    Yahoo News is better in the app

    Keep up to speed at a glance with the Top 10 daily stories

  • Janumala follows in the steps of Bhumika Arora and Pooja Mor who have become big names in there international modelling scene and have walked for the biggest designer labels.
    10/10

    Meet the Indian model featured in Fenty campaign

    Janumala follows in the steps of Bhumika Arora and Pooja Mor who have become big names in there international modelling scene and have walked for the biggest designer labels.
"From the time I had bunny teeth and braces..modelling has always been in my mind cause I remember locking myself in my room and posing in front of the mirror, wearing my mom's heels watching runway shows and walking around! So glad I can finally call myself a model now", she says.
It was her agency in Paris called the New Madison Models that got her the job for Fenty.
"Rihanna told me how she saw my pictures and immediately knew I was indian and that she wanted me to be on board for the campaign. It was a lifetime experience for me", says Janumala.
She is currently placed with agencies in NY, Paris and London.
According to Janumala, the Indian models are leading the charge of diversity and inclusion.
"We get appreciated and get recognised because our skin colour, the same skin colour that doesn't work in the Indian industry, works as a charm in the international industry. I am trying to do my best to break the stereotypes in the Indian industry about how fair models are more attractive than dark-skinned models", she says.
With Naomi Janumala featuring in Rihanna's Fenty campaign, Indian models are proving they can herald in a new world order on inclusion.
Janumala with her dusky skin tone looking at the world with a defiance that comes only from a vantage point where you know you are at the forefront of the battle for changing the perception of beauty. And as an ally, she has Rihanna herself who is all for diversity in beauty and fashion.
Homegrown models are now splashed on billboards across the world in campaigns for high street fashion labels like H&M, Zara, Mango, and beauty brands like Mac Cosmetics, Maybelline, Bobby Brown Cosmetics, Pantene, LV, American Eagle, Levis and designer labels like Alexander Wang, Alexander Mcqueen, Fenty, Hermes, Just Cavalli, D&G, etc.
Janumala follows in the steps of Bhumika Arora and Pooja Mor who have become big names in there international modelling scene and have walked for the biggest designer labels.
Yahoo Lifestyle

The brown tone of her skin is accentuated by the bright yellow Fenty dress Naomi Janumala wears. The 19-year-old Indian model is one of the models for Rihanna's recently launched Fenty, a luxury fashion venture after the singer's full name - Robyn Rihanna Fenty.

Born and brought up in Mumbai, Janumala's parents had always planned on sending her polaroids to Anima Creatives on their website after her high school examinations but the modelling agency found her on Instagram in 2016. That's how the journey began. Janumala is the daughter of Jimmy Moses, a stand up comedian/actor and the niece of famous actor Johnny Lever.

Text: India Today; Images from Instagram