The John Lewis Christmas advert, The Beginner, is here!
Surprise! The 2022 John Lewis Christmas advert is officially here, giving you the perfect excuse to deck the halls with boughs of holly.
We don't know about you lot, but festivities have already started in our house. Whether it's the Christmas decorations, the fairy lights or the door wreaths, we are all over it this year, and are trying to make Christmas as long and as happy as possible
And it looks like John Lewis are right there with us, revealing their Christmas advert for 2022 today [10 November], aiming to raise awareness around helping young people in care launch fulfilling careers. The press release explains, "The 90 second advert, entitled ‘The Beginner’, follows the launch of the ‘Building Happier Futures’ programme from the John Lewis Partnership, which is a long-term commitment to help young people with experience of the care system in a number of ways, including to find meaningful careers.
"In a challenging year, we felt it was important to demonstrate that it’s what we do that matters most. We are proud to use our Christmas advert as a way to generate conversation and action around an often overlooked issue.
"There are an estimated 100,000 children and young people who will spend this Christmas in care this year, and we know that many young people who have experienced care as children can often feel isolated and forgotten, particularly at Christmas. We want them to feel seen this Christmas and to inspire our customers to come together with us to make a real difference to those that need it. Through a heartfelt story of one man’s determination to connect with a child, we see the power that kindness can make to someone else’s life."
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