John Lewis & Partners' best-selling home product this Black Friday is a £6 cereal bowl from the Sophie Conran for Portmeirion collection.
New sales data released by the department store has revealed that for Black Friday, its busiest shopping hour online, between midnight on 28 November and midday on 29 November, was between 9am and 10am.
And while the number one most searched-for products so far are LEGO, iPad and Airpods, in the home category, this shell-like, porcelain Sophie Conran for Portmeirion Cereal Bowl, is what shoppers have been adding to their baskets for just £6 (40% off).
The Sophie Conran and Portmeirion collaboration is a beautiful collection of cookware, tableware and home accessories, all designed for modern-day living. With a nod to Japanese serenity and English eccentricity, this unique porcelain range marries a love of style, with the versatility needed for family living.
'A rippled surface and shell-like shape add a decorative touch to this cereal bowl from the Sophie Conran for Portmeirion collection,' reads the product description.
'This piece is from the award-winning collection, designed by Sophie Conran to withstand the demands of contemporary living. Each unique, tactile tableware piece is multifunctional, dishwasher safe, microwave safe, oven proof and freezer proof, making the range perfect for everyday use as well as for special occasions.'
Like many retailers this year, John Lewis' Black Friday deals started the week before last.
'Our decision to start promotions earlier this year reflects the fact that Black Friday continues to extend across a longer period,' explains Bérangère Michel, Partner and Operations Director. 'In addition to our deals, we have been monitoring and price matching high street competitors throughout the week to offer our customers some of the best deals on the high street.'
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