John Lewis launches affordable own-brand clothing range for the whole family
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John Lewis is succeeding in its mission to tempt us to add more to our wardrobes.
Six months after launching its own homeware label, ANYDAY, the British retailer's expanded the range to include clothing - with every single item costing under £100.
Starting from today, John Lewis is adding an impressive 700 products to the ANYDAY range, across menswear, womenswear and childrenwears, which means there's plenty of outfit choices to suit everyone's style and budgets.
A huge chunk of the mens- and womenswear is, of this morning, available to shop and the full line-up will be online by the end of the month.
The concept behind the ANYDAY garments is that they're casual, comfortable, suitable for everyday wear and are affordable.
Shop puffer jackers, borg coats, as well as everyday basics, knitwear, and joggers. Plus, there is also additional athleisure pieces, and shoes - from winter boots to slippers.
The cotton designs in the ANYDAY range are made from sustainably-sourced cotton, as part of the Better Cotton Initiative, while polyester and viscose aim to be sourced from recycled material.
Prices range from from £4 for children's leggings, to £95 for a men's puffer jacket made from recycled wadding.