Talking to Richard Herring on his podcast, comedian Joe Lycett has explained why he's challenged David Beckham to stop promoting Qatar ahead of the World Cup.

Credit: @Herring1967 Via Twitter

Video transcript

JOE LYCETT: Because he's so influential, he's so regarded. And if I can push-- that's the only thing I can do. If I can push a bit of that, then that's the only way I can affect change. That's how I felt is that that's the most power I've got is to go through his power, essentially.

- Yeah.

JOE LYCETT: I have no idea what he'll do. And then, obviously, to get it in the press to get pressure, I had to do something bold. And the money is really captured people, and it's a talking point. Today, people have been talking about it. And, obviously, influenced by the KLF when they burnt a million quid, and all of. That captures people. There's something about destroying money.

And I feel it, and I really don't want to do it, but I've bought the shredder. I've got it. It's all set up. I know how I'm going to do it. I've got it all set up. And, next Sunday, if he doesn't-- it's happening. I appreciate that what I'm going to do-- or, I hope I don't have to do it, but I appreciate what I'm going to do is bold, and will [BLEEP] a lot of people off. But I'm at that point now where I'm so angry about it, I don't care.