Joe Jonas releases retro-inspired sneaker
Joe Jonas has teamed up with the designers at Koio on a new sneaker.
The Jonas Brothers star took to social media on Thursday to unveil the first images of the '80s-inspired Koio x Joe Jonas Retro Runner.
"So stoked to finally share what I've been working on with one of my favourite footwear brands @koio!!" he captioned a snap of himself posing in a retro outfit and pair of the sneakers inside of a locker room. "We designed the '80s shoe of my dreams over the past year and it's finally here."
Handmade in Italy, the limited-edition sneaker is trimmed with suede, has cotton laces, and features an iridescent upper inspired by the 1982 film Tron.
And the 31-year-old singer noted he took a hands-on approach to the entire show design process.
"I was excited to create something that felt 100 per cent me with a brand that I know and love for their consistent quality and attention to detail," Joe added. "Having the complete creative freedom to not only design the shoe, but creative direct the entire campaign was an amazing experience."
The Koio x Joe Jonas Retro Runner is priced at $298 (£211) and is available to purchase online and from Koio stores.
