Watch: Jeremy Clarkson shares heartfelt plea to help Ukrainian 'Bee Man' on Clarkson's Farm
The Top Gear and Grand Tour star – whose efforts to get to grips with running Diddly Squat Farm have been documented in the series Clarkson’s Farm – posted a video on Instagram asking his followers to support Viktor Zaichenko.
The 61-year-old told fans that he was sorry to “barge in”.
"Victor, the bee man at Diddly Squat Farm, is Ukrainian," he said.
"He’s got a lot of family and friends who are stuck there. They need our help."
The TV star said he was attaching a link so that people could donate money, which he said would help to buy vehicles "which they need to evacuate people who are stuck behind the Russian lines".
"I can hardly believe I’m saying this, in Europe, today." Clarkson went on.
"But anyway they are stuck. They need to get them out.
"So pick up trucks, anything they can get their hands on, that’s what they need the money for.
"Please please help if you can."
Zaichenko wrote on Just Giving: “I am a bee farmer who proudly produces food for the UK in the form of honey and I believe I am an OK citizen as I pay my taxes year after year and although I have never done any fundraising in my life, when my brave friends ask I cannot say no.”
He added: “We are immensely grateful to have the support of our friends here in the UK: Jeremy, Lisa and the wonderful team at Diddly Squat who have promised to help us with sourcing the vehicles that we need, and maybe find us some brave drivers who will deliver them over the Ukrainian border too.”