Nailing the best hairography we've ever seen at the Superbowl? Check. Mastering pole dancing at the age of 51? Check. Nabbing a Golden Globe nomination? Check, check and check. It's safe to say, Jennifer Lopez has been pretty busy in the past year. With a CV that includes global megastar, award-winning actress, producer, dancer and mum of two under her belt, it's unsurprising that JLo has hit us with yet another hidden talent. This time, she's adding Beauty Mogul to the list.
Yup, while 2020's pandemic left the majority of us furloughed, obsessed with baking banana bread and with a newly found penchant for puzzles, JLo was working on her next project, JLo Beauty.
Taking to Instagram yesterday, the Hustlers star posted a series of bronzed selfies showing off her holiday glow. Between frantically double tapping Lopez's post and wondering just how she achieves that effortless radiance, we took a moment to read the caption and all was revealed.
Writing alongside her Instagram slideshow Lopez said: 'Sunset glow...
#JLoBeauty coming soon'.
Did JLo Beauty just become a thing? Having collaborated with make-up brand Inglot Cosmetics in 2018 and pioneered the celebrity perfume scene with her iconic Glow by JLo scent back in 2002, Jen's no stranger to the beauty biz.
Additionally, the actress has previously spoken about launching her own skincare line, telling Refinery29 in 2018, 'I will be coming out with a skincare line. I’ve been working on it for a long time, because I don’t want to put [just] anything out. I want it to be something that encompasses all the things I’ve learned and all the secrets I have. And it doesn’t have anything to do with needles.'
So, it would make sense that Lopez's aspirations to join the world of A-list beauty brands have finally come to fruition.
Although we can assume that the name of the line will be JLo Beauty from Jen's hashtag, more information on what the range might include and when it launches is yet to be revealed. But, with a reputation for glossy lips, time-defying ultra flawless skin and the most enviable glow in LA, we've got high hopes.
Watch this space for more information on JLo Beauty.
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