Jennifer Aniston's new haircare brand, LolaVie, has just launched

·2-min read
Photo credit: Mike Windle - Getty Images
Photo credit: Mike Windle - Getty Images

Jennifer Aniston has officially launched her own haircare brand, LolaVie. The Friends star confirmed the exciting news on her Instagram on Wednesday, 8 September, as her new beauty project went live.

A post shared on LolaVie's official Instagram account, in her post reads: 'Today LolaVie officially launches – a little idea from @jenniferaniston that evolved into a line made to help your hair feel healthy and look effortless.'

Offering more info about Jen's new range, the caption continued: 'Our products are made with plant-based, naturally-derived ingredients — and without parabens, silicones, sulfates, phthalates, and gluten… And of course we are cruelty-free.'

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LolaVie's first product, the The Glossing Detangler, officially launched on 8 September, but there are more products to come so we're excited to see what else will feature in the innovative new haircare.

Photo credit: LolaVie
Photo credit: LolaVie

It's described as 'a multitasking, lightweight spray that helps detangle, prime with vegan thermal shield, enhance shine with lemon extract, smooth with a superfruit complex and vegetable ceramides, and protect against damage by harnessing the power of chia seeds.' Sounds like our new hair hero!

The LolaVie website gives very little away, although the brand's tagline is 'Naturally you', suggesting that it may be a collection of natural products.

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Jennifer has been teasing the new launch for a while on Instagram, and fans may recall that she named her 2010 debut perfume LolaVie, previously telling the LA Times of the original name choice: 'It's a long story and honestly it's too personal to tell, but it has a special significance.'

Unfortunately, we're not yet sure when LolaVie will be available to shop in the UK but watch this space because we cannot wait to try it out.

SHOP LOLAVIE HERE LolaVie officially launched on 8 September 2021

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