Jennifer Aniston Finally Drops First Product From New Beauty Brand

·3-min read
Photo credit: Jason Merritt/TERM - Getty Images
Photo credit: Jason Merritt/TERM - Getty Images

Jennifer Aniston might be synonymous with 'The Rachel' haircut, Friends and Emmy-winning TV roles, but it looks like she now has her eyes set on dominating the beauty industry.

Last week the 52-year-old actor announced that she was launching her own beauty brand, LolaVie, on September 8.

'Something's coming,' Aniston captioned a photograph of herself dressed in a black blazer dress and heels on the set of what appears to be a campaign shoot for the brand.

The actor tagged the LolaVie Instagram account which has just three images captioned with the phrase ’09.08.2021’ that seemingly allude to its release date.

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Another photo on Aniston’s account sees the star lying back in a chair and resting her hands behind her loosely-tousled blonde curls.

Aniston’s plans to launch a beauty brand have been in the pipeline for several years.

According to documents obtained by Page Six: 'An application was filed to trademark the name LolaVie in the areas of face and body lotion, shower gel, candles and hair care in July 2019.’

LolaVie is the name Aniston titled her first perfume in 2010 and marks her second foray into the world of beauty after she co-founded the haircare brand Living Proof in 2012, which was later sold to Uniliver, per WWD in 2016. The star has also modelled for the skincare brand Aveeno for over eight years.

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On the day of the brand's launch, the Lolavie Instagram account announced that the brand was finally live and would be releasing products that are made with plant-based, naturally-derived ingredients, without parabens, silicones, sulfates, phthalates, and gluten. They're also cruelty-free.

The brand's first product release? A detangler that's on sale for $25 (approximately £18.20).

'A multitasking, lightweight spray that helps detangle, prime with vegan thermal shield, enhance shine with lemon extract, smooth with a superfruit complex and vegetable ceramides, and protect against damage by harnessing the power of chia seeds,' its description online reads.

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Speaking about the first product with Forbes, Aniston said: 'I'm a big hair detangler person when I come out of the shower. It was figuring out how can we get an all-in-one—a heat protector, give vitamins and nutrients and shine, and help overall bounciness and fullness.'

She added: 'I wanted to find that product that was a multi. I really got the bug after years of mixing and adding potions and lotions to try to make my hair manageable or appear that it was healthier than it was after years of abuse.'

While Aniston’s hair on Friends might have helped us fall in love with the Californian beauty’s style - whether it was the 1990s lob or long straight 2000s 'do - the actor has previously admitted she wasn’t so much of a fan of ‘The Rachel’.

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In 2011 she told Allure: ‘I love Chris [McMillan], and he's the bane of my existence at the same time because he started that damn Rachel, which was not my best look.

'How do I say this? I think it was the ugliest haircut I've ever seen.'

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