Jennifer Aniston announces new wellness venture

Katie Intner
·2-min read
Photo credit: Courtesy of Vital Proteins
Photo credit: Courtesy of Vital Proteins

From Harper's BAZAAR

Jennifer Aniston is practically synonymous with glowing skin and glossy hair. But now we're all one step closer to achieving that signature Aniston radiance thanks to her new role with collagen supplement brand Vital Proteins.

Aniston, the brand's new chief creative officer and ambassador, has been an avid user of the collagen powders since 2016 and will be putting her own spin on existing products and helping with brand strategy in her new role, according to a release from the company.

Photo credit: Courtesy of Vital Proteins
Photo credit: Courtesy of Vital Proteins

“Collagen is the glue that holds everything together,” Aniston says in a statement. “I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago. Now to have the opportunity to be a part of the brand in a bigger way, as chief creative officer, is very exciting to me.”

The actress also took to Instagram to share her news, adding that: "Years ago I started using Vital Proteins regularly... so when the opportunity presented itself to be a part of the brand in a bigger way, I jumped on it. I’ve always been an advocate for finding wellness from the inside out—and I’m so happy to share the importance of collagen."

Aniston is also the star of the brand's latest campaign, working from both behind and in front of the camera.

Vital Proteins offers various types of powdered collagen - from collagen peptides to support healthy hair, skin, nails and joints, as well as immunity-boosting formulas and flavoured creamer powders dosed with energy-boosting ingredients. Some of Aniston's favourites include the unflavoured powder above, the Collagen Creamer, and the Strawberry Lemon Collagen Water.

The isn’t Aniston’s first beauty gig. She also stars as the face of Aveeno, and has worked with haircare brand Living Proof in the past. She also has an eponymous brand of fragrance and perfume.

In an interview with Harper's Bazaar UK in 2016, the actress outlined her beauty and wellness philosophy. “I always tell my friends to get more sleep and drink more water. If you're dehydrated or you've under slept, it really shows in your skin,” she explains. “And every morning I try to make time to meditate, but generally I relax pretty easily. I also take daily vitamins."

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