Jeffree Star apologies for offensive image and denies James Charles accusations

Laura Capon
Photo credit: Getty Images

From Cosmopolitan

Trouble is brewing in the YouTube beauty community again, with rumours circulating we're about to witness 'dramageddon 3', or 'karmageddon' as some are coining it.

To fill you in, Shane Dawson and Jeffree Star are being accused by YouTube drama channels of orchestrating 2018's 'dramageddon 2' and the (temporary) downfall of James Charles, a claim that both have vehemently denied.

In response, Shane tweeted, and then deleted a four page Twitter statement, denying the allegations and announcing he was quitting the beauty industry, labelling dramatic gurus as "attention seeking, game playing, egocentric, narcissistic, vengeful, two-faced, ticking time bombs".

Meanwhile, former "friends" of Jeffree Star have come forward, posting videos online calling him out for his alleged behaviour.

The first was beauty YouTuber and former Jeffree Star Cosmetics model, Kameron Lester, who in an IGTV video, claimed he overhead a Facetime conversation between Jeffree and Shane "going in" on James Charles and that 3 months before 'dramageddon 2' he felt "something bad was going to happen" to James.

Then, Jeffree's longtime friend of 13 years, Tab, posted a YouTube video, claiming Jeffree made a host of racist, derogatory and offensive comments during a trip to Vegas in February this year.

In addition to the allegations, an old photo of Jeffree has been circulating the Internet showing him posing with a bloody arm after self-harming. Underneath the image is a swastica and the words "LipstickNazi.com coming soon".

In a post on his Instagram Stories, Jeffree confirmed the image was real and was taken in 2004.

"I wanted to come on here and address a lot of things that I've been seeing this past week, it has been a lot of craziness," he began.

"First of all I wanted to talk about one main thing that I have been seeing all over and that is a repost of an old screenshot from a splash page of a website that I never started - a splash page meaning it is a coming soon page for something.

"In 2004, yes 2004 and 2006, I'm nervous laughing because those were horrible f***ing times for me and being very young and stupid, I took some very graphic photos of myself doing self-mutilation and cutting myself.

"Now at 34 they are being posted all over the Internet for people to judge, but the main concern here is the screenshot and past me - we can address the photos in a minute."

After confirming that the image was in fact real, Jeffree went on to apologise for the highly offensive language and imagery in the post, explaining that it was a "dumb decision" and that back then, the use of the word nazi was a "slang term".

"I want to talk about something and a very dumb decision I made when I was very young. I created a URL called LipstickNazi.com. Now, back then in the early 2000s it was a slang term, like on the show Seinfeld someone was a 'soup nazi' if you were a crazy cook. I used to work at the MAC counter, if you were someone that used to follow customers around in the store you were called a "door nazi".

"The term is wrong, it's derogatory, it's vile, it's disgusting and I should have never used it. No excuses ever, but I want to let you the context of that and it was a slang term that I used, that 'lipstick nazi' was for people who were like obsessed with makeup.

"Horrible decision. It was very wrong of me and for anyone who has seen that I'm deeply sorry. I'm disgusted with myself and I never should have used that word, ever.

"So there was a splash page for a website that never happened, it was a URL for my Live Journal. Now if you're older you know what Live Journal was. It was a site where you would post pictures of yourself, or little captions and memes, kind of like Tumblr really, but Live Journal was the early stages of what social media would become.

"It was very narcissistic and I was just going to have the website be a bunch of f***ing crazy pictures of me. So the term 'lipstick nazi' is disgusting and I just want people to know, looking at me, it's wrong and I should never have used it.

"But, for anyone to try to create a smear campaign saying that, that was a makeup brand is completely false and I get what a few of you out there are trying to do but no. I never created a makeup company, obviously. There are no products, literally nothing but a dumb splash page, which I will for ever be sorry for creating.

"Now, when I launched that single page, that same week it really did not sit well with me even back then. I dissolved all the site, I never launched it and it was literally nothing."

Jeffree then asked people to stop sharing the image, explaining that it was taken by a photographer when he was 18 years old and struggling with self-harm issues.

"I think what is very concerning is people re-sharing the image. I know a lot of you have blurred it out, I know a lot of you have seen the blurred out version and thank you Jesus Lord, but me bleeding and cutting with a razor, someone who has suffered with self-harm and issues like that for a very long time, it's been horrible.

"It's been horrible to wake up every morning click an app and turn on my phone and see pictures of me cutting, it's been very triggering and awful. I get that it came from a very shocking place for people to see that photo with the text, it's horrible, I regret it all, but if you are watching this, or anyone who sees this later, please stop re-sharing that image.

"It is so awful for me to re-play that over and over and over. The context of me in that photo, sitting down in that chair with the razor, I was 17 or 18 years old, yeah I think freshly turned 18. I had just moved to LA and I met someone who had a little art museum and I thought it was so cool and I wanted to be a part of the art world.

"She was a photographer and she took some very graphic photos of me doing self-mutilation, she didn't tell me to stop, I'm not saying she encourage it but it was 'don't cut too deep' and we did it, we did a photoshoot and it's haunting, it's horrible, it's disgusting. So if you're sharing it, please stop."

This is not the first time Jeffree has had to address his racist remarks. Back in 2017 he posted a YouTube video titled 'Racism', where he apologised for old videos of him circulating online, explaining that he was no longer that person. A point he reiterated in his Instagram story.

"I just want to say to anyone watching this that I will always forever be sorry for all the dumb shit that I've said in the past, all the horrible things I've done and all the stupid actions and decisions back then. They're uncalled for and I'm sorry, I'm sorry to anyone who had to see those images, those words, it's completely wrong.

"I do want to say that I'm very proud that Jeffree Star right now owns a very successful, inclusive makeup brand that caters to all races, genders, sexes and anyone in-between.

"That's what I'm proud of and understand if you are someone who hasn't seen things from my past, it can be very shocking, it's horrible, I f***ing hate it myself, but just know that I'm not going to let that determine my goal and why I was put on this earth and understand that my past was awful, but Jeffree Star right now is all about change and that's what I'll forever be doing."

After addressing the photo, Jeffree moved on to the allegations from his former friends, which he denied, claiming "these people are literally making up sh*t out of thin air."

"Now listen, there's one other big elephant in the room. The smear campaign and a few 'old friends', who where never my friends P.S, coming out of the woodwork and making up a bunch of crazy lies.

"Now listen you guys, I know I've been in a lot of bullsh*t, I've been in a lot of drama. After last year I uploaded a video called 'Never Doing This Again'. I'm not going to entertain people that want klout and attention and followers.

"When I leave on a really good note with someone and our last texts are all positive and great and then months later they make up a bunch of sh*t about me on camera... no, no, no, no, no.

"We're not going to entertain it, we're not going to feed into the negativity, we're not going to give an ounce of f***s to these people who are literally making up sh*t out of thin air."

Comparing it to his fall out with Kat Von D in 2016, when she publicly announced she was cutting all ties with hi, Jeffree accused people of using his name to get attention online.

"Now the old Jeffree would pull up all the receipts, sit down, debunk every little thing. Girl, this is 2016 Kat Von D crossing my face out. Everyone believed it for two days, as I sat there being completely mentally degraded and then I came back with here's the truth.

"I think maybe these people want that reaction, I think they maybe want attention, I don't know the root, but I know that I was a very good person to these people. We were acquaintances, we were not friends and what is being said is just so dumb, I'm not going to entertain it."

He then head on addressed the speculation that the alleged body shaming remarks Tab claims Jeffree made, were in regards to fellow YouTuber Trisha Paytas, who was on the Vegas trip with him,

"So, a few checklist things: No, I don't sh*t talk my real friends, ever. Sorry, I know it sounds fun and exciting, me and Trisha Paytas are like this. I know you guys are trying to feed into her negativities, it's not going to work.

"I know everyone wants a blood bath, it's not real. Me and Trisha had a crazy time in Vegas, we're really good friends and I'm bored.

"I get we're in the age where people sit and love to sensationalise drama. I used to be a part of it, but we're going to nip it in the bud and we're not going to play those games today. So, anyone who's running their gums about me this week, whoever paid y'all in a group to do that one after the other, I hope it was worth it, I really do.

"I'm going to continue to only show love on my platform and talk about what's important. So 'Jeffree Star drama'? No b*tch, not in 2020, we have already all, as a culture, as a society, as a planet, have had such a rough 2020, b*tch I'm not going to feed into any negativity."

While both Shane and Jeffree have made it clear they don't want to be involved in any more drama, it seems unlikely with the YouTube beauty community.

Follow Laura on Instagram.


You Might Also Like