James Bond's 60th Anniversary Marked With Collectible Teddy Bear

·1-min read
Steiff/Cover Images

A new James Bond has been announced - a collectible teddy bear version of 007.

German toymakers Steiff have created the first-ever 007 bears, with 1,962 handcrafted collectors' dolls numbered to mark the 60th anniversary of the year the first-ever Bond film, Dr. No, was released in cinemas in 1962.

Dressed in a tailored black cotton dinner jacket, white buttoned shirt and black bow tie, the bear shares the real superspy's sense of style. He comes complete with black mohair legs and 60th anniversary embroidery on one foot.

The bear features a gold-plated Steiff button in the ear showcasing his individual number, and comes with a numbered certificate of authenticity and a special James Bond presentation box.

Steiff is just as an illustrious name in the world of teddy bears as James Bond is in the world of espionage.

Founded in 1880, the firm invented the modern version of the cuddly child's toy in 1902. It was the first bear with moveable arms and legs and is the basis for the design of most teddies today.

The James Bond bear is not a child's toy, however, as it is designed as a prestige collectible costing £279. It is officially set for release in June but can be pre-ordered now exclusively at 007Store.com.

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