The Amalfi Coast has long been a hotspot for the rich and famous (Kylie Jenner spent her 22nd birthday in the region in 2019). And while most tourists flock to Positano because it's the most iconic of the cities along the water, it's becoming overcrowded and more expensive in recent years as people discover this hotspot in the south of Italy. Thankfully, there's an alternative location that is just as beautiful and colorful, but without the crowds and high prices. Procida is a small island off the coast of Naples, and we think it'll be one of the next biggest Instagram hotspots. With rainbow buildings, gorgeous viewpoints, and peaceful beaches, it's exactly where you want to go for a perfect holiday in Italy. Keep reading for seven reasons it should be on your radar.