Isabel Marant is adding a new string to her bow by creating her first makeup collection.
The French fashion designer is collaborating with L’Oréal Paris to create a line that aims to be as easy to wear as her clothes. The collection is centred around keeping make-up easy, from being on the move and transitioning from day to night.
It will feature five key practical products that are used for the eyes, cheeks and lips- aiming to achieve the natural elegance of Parisienne women.
“I’ve always interpreted fashion’s ready-to-wear literally, and I couldn’t be more thrilled at this chance to do that in makeup with an on-the-go collection with L’Oréal Paris,” says Isabel Marant.
“It has been a dream to get right inside make-up innovation and to offer this collection of day-into-night, natural-to-smoking make-up essentials I have always wanted.”
Pierre-Emmanuel Angeloglou, L’Oréal Paris Global Brand President, explained how Marant is the perfect match: “This is a collaboration that’s really of the moment: synonymous with Parisian elegance, Isabel Marant is one of the great self-made designers today."
"Absolutely true to herself and her independence, she’s the perfect partner for the brand, in our drive to make every woman around the world feel worth it.”
L’Oréal Paris x Isabel Marant will launch the day of Isabel Marant’s spring/summer 2019 show at Paris Fashion Week, on 27 September.
It will be available in selected L’Oréal Paris and Isabel Marant stores and online worldwide.
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