Iris Apfel celebrating 100th birthday with H&M collection

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Iris Apfel has celebrated her 100th birthday by releasing a capsule collection for H&M.

The fashion icon reached the milestone age on 29 August, and to mark the occasion, she announced that she had partnered with the team at the Swedish high street label on a limited-edition line.

“I think H&M is fabulous and are absolute pioneers in their field – which I love!” she commented. “I love doing high style at affordable prices, which H&M has mastered.”

Known for her signature black-frame glasses, colourful clothing, and bold jewellery, Apfel continues to be a pioneer in the fashion industry.

Accordingly, the upcoming Iris Apfel x H&M collection will pay homage to her unique style, and include a range of coordinating sets, floral suits, tiered ruffle dresses, and bright printed dresses, as well as chunky statement jewellery.

All materials used in the collection are made from recycled or sustainably sourced materials.

"Iris epitomises personal style – a style that is both beautifully flamboyant and eclectic as well as being totally ageless,” Ann-Sofie Johansson, creative advisor of H&M Womenswear, added. “She shows what fashion is all about – a means to express yourself, who you are or want to be and having fun at the same time – a true inspirer!"

The Iris Apfel x H&M collection will launch in select H&M stores and online in early 2022.

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