BDSM-inspired pizza bags could become your go-to accessory

The latest product to get people’s attention on Instagram has come as a bit of a surprise. We’ve seen beauty bloggers apply make-up with condoms and feathered eyebrows become the next hot brow trend, but BDSM-inspired pizza bags have taken shocking social style trends to a whole new level.

The, erm, interesting creation is the work of New York brand, Zana Bayne, who specialise in all things post-fetish including chokers, harnesses, bustiers (and now safely strapping in your favourite snack).

Before you get put off by the word ‘fetish’ it may help to know that the label’s designs have been worn by Beyonce, Lady Gaga and Debbie Harry no less. So, it’s definitely got the celeb stamp of approval.

However, the ‘Pizzagram bag’ is their first food holding product, which everyone is immediately obsessing over. We mean, isn’t it the dream during festival season to have pizza literally in your pocket? We are sure anyone who has just got back from Coachella would totally agree.

Meanwhile, the harness design is totally ‘in’ this season. Plus, they’re made out of vegan materials and are available in two colour options.

Sounds too good to be true? Well it kind of is.

You see, the brand released images of the product as an April Fool’s joke. But, people on Instagram aren’t backing down, continuing to try and persuade Zana Bayne to actually produce the product by describing it as, “next level”, “the absolute best”, some even go as far as “iconic”.

So, although it started out as a prank, it seems to be one in-demand item. Will it soon become a thing IRL?

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