I'm A Celeb's GK Barry gains huge advantage over fellow campmates
We are a week into this year's series of I'm A Celebrity and fans have been loving social media star and podcast host GK Barry thanks to her quick wit and willingness to take part in the trials.
Her growing popularity seems to be translating online also as she's earnt the most new Instagram followers out of all of her fellow campmates.
According to data carried out by Digital PR Tips, GK Barry, real name Grace Eleanor Keeling, has earnt 79,653 new followers after the first week of the show.
Her starting follower count on the social media site was 881,878 and it's now gone up to 961,531, meaning it won't be long until she hits the milestone million followers.
In second place is Wagatha Christie herself, Coleen Rooney who has seen a 55,074 increase, while former X Factor judge Tulisa Contostavlos has gained 54,304 new followers.
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Rounding up the top five are late entrant Maura Higgins with 49,559 new followers and Radio 1 host Dean McCullough with 37,068. At the bottom of the pack is Reverend Richard Coles, with only 1,179 new followers on his page.
Grace became a TikTok star in 2020 during lockdown and surpassed one million followers, just a year into creating her account. She began her podcast Saving Grace in 2022 and has since gone on to tour the podcast around the UK.
Earlier this year, she became the youngest ever Loose Women panellist to join the line-up and is hoping her popularity on I'm A Celebrity will take her career to new heights.
It looks like Grace will have the pick of the bunch when she gets out as she's likely to be flooded with offers both solo and with her girlfriend Ella Rutherford.
Dermot McNamara, founder of talent agency Candid told OK!: "Loose Women was a great starting point for her to expand into the world of TV and it's likely ITV is viewing her as their "next big star".
"A spin-off show with her girlfriend Ella could be on the horizon – like a fly-on-the-wall reality series. Commercial deals, which GK already does, could come in thick and fast, too.
"She's already commercially friendly and viable – she's worked with Pretty Little Thing, is the face of Wagamama and has a jewellery line. It's likely she'll have her pick of anything."
Grace didn't have an easy start in the jungle after being picked for the very first Bushtucker trial.
Viewers voted for her to take it on after seeing her scream while putting her hands into a hole of critters while making her way into camp for the leaders challenge.
However, she put on a great performance and was able to bring back eight stars for her fellow campmates.
I'm A Celebrity continues tonight at 9pm on ITV1 and ITVX followed by I'm A Celebrity: Unpacked after the main show on ITV2.
