I'm A Celebrity: Adele Roberts Takes In Jane McDonald Photo As Luxury Item – And Viewers Are Divided Into Two Camps

Jane McDonald became the surprise star of Tuesday night’s I’m A Celebrity... Get Me Out Of Here! – despite not even being in the jungle.

The former Loose Women star was the only thing viewers were talking about after campmate Adele Roberts took a framed picture of the Wakefield wonder in as her luxury item.

Adele Roberts took a picture of Jane McDonald into the jungle (Photo: ITV)
Adele Roberts took a picture of Jane McDonald into the jungle (Photo: ITV)

The most recent episode of the ITV reality show saw the Croc Creek camp have to play a game in order to win the luxury items all the contestants had packed for their stay in the Aussie outback.

However, a series of blunders meant it was only Adele and Kate Garraway who would be taking their items back to camp.

Kate had opted for a pretty everyday item in the form of concealer, but Adele’s was much more outside the box, leaving her campmates bemused when she revealed it was a picture of Jane.

The irrepressible Jane McDonald (Photo: Channel 5)
The irrepressible Jane McDonald (Photo: Channel 5)

“She’s my favourite Loose Woman, she’s going to get me through the jungle, I love her,” she told them.

But it seemed like most of them didn’t even know who she was (blasphemy), leaving Adele to try and educate them.

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Drawing blank looks from most of her co-stars, she said: “You know Jane – Loose Women? Cruising With Jane McDonald? Jane And Friends?... No?”

She added: “She is a national treasure, she’s the Queen of Wakefield.”

Never a truer word spoken, if you ask us.

Adele then faced the decision of where to place her treasured possession, eventually choosing a spot by the entrance to camp.

Jane hanging pride of place in camp (Photo: ITV)
Jane hanging pride of place in camp (Photo: ITV)

“Just think, whenever you’re going off to a trial, just give her a lucky rub and off you go,” she said.

Much like the contestants, viewers were divided into two camps – those who thought the whole thing was iconic and glad to see Jane getting the recognition she deserves...

...and those who were just baffled why anyone would take a picture of Jane McDonald into the jungle as their luxury item...

Oh, and then there were those, who like Roman Kemp and Myles Stephenson, had no idea who Jane is, but the less said about that the better...

The moment led to Jane becoming the number one trending topic in the UK on Twitter as the credits rolled on the episode – quite a feat for someone who isn’t even in the jungle.

Of course, an edit to her Wikipedia page has since followed, which joked that Jane had “become known to the public in 2019 after her appearance on I’m A Celebrity Get Me Out Of Here as the luxury item for Adele Roberts, along with Kate Garraway’s tube of concealer”.

The woman herself said she was “thrilled” by Adele’s dedication to her, posting on Twitter: “Absolutely thrilled to see my picture in the jungle. @AdeleRoberts I flipping love you. Best of luck.”

All we need now is to see Jane in the jungle for real and our (and Adele’s) lives would be complete.

I’m A Celebrity airs nightly at 9pm on ITV.


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'I'm A Celebrity' Winners

Series 1 (2002) <b>Winner:</b> Tony Blackburn <b>Runner Up:</b> Tara Palmer-Tomkinson
Series 1 (2002) Winner: Tony Blackburn Runner Up: Tara Palmer-Tomkinson

'I'm A Celebrity' Winners

Series 2 (2003)  <b>Winner:</b> Phil Tufnell <b>Runner Up:</b> John Fashanu
Series 2 (2003) Winner: Phil Tufnell Runner Up: John Fashanu

'I'm A Celebrity' Winners

Series 3 (2004) <b>Winner:</b> Kerry Katona <b>Runner Up:</b> Jennie Bond
Series 3 (2004) Winner: Kerry Katona Runner Up: Jennie Bond

'I'm A Celebrity' Winners

Series 4 (2004) <b>Winner:</b> Joe Pasquale <b>Runner Up:</b> Paul Burrell
Series 4 (2004) Winner: Joe Pasquale Runner Up: Paul Burrell

'I'm A Celebrity' Winners

Series 5 (2005) <b>Winner:</b> Carol Thatcher <b>Runner Up:</b> Sheree Murphy
Series 5 (2005) Winner: Carol Thatcher Runner Up: Sheree Murphy

'I'm A Celebrity' Winners

Series 6 (2006) <b>Winner:</b> Matt Willis <b>Runner Up:</b> Myleene Klass
Series 6 (2006) Winner: Matt Willis Runner Up: Myleene Klass

'I'm A Celebrity' Winners

Series 7 (2007) <b>Winner:</b> Christopher Biggins <b>Runner Up:</b> Janice Dickinson
Series 7 (2007) Winner: Christopher Biggins Runner Up: Janice Dickinson

'I'm A Celebrity' Winners

Series 8 (2008) <b>Winner:</b> Joe Swash <b>Runner Up:</b> Martina Navratilova
Series 8 (2008) Winner: Joe Swash Runner Up: Martina Navratilova

'I'm A Celebrity' Winners

Series 9 (2009) <b>Winner:</b> Gino D'Acampo <b>Runner Up:</b> Kim Woodburn
Series 9 (2009) Winner: Gino D'Acampo Runner Up: Kim Woodburn

'I'm A Celebrity' Winners

Series 10 (2010) <b>Winner:</b> Stacey Solomon <b>Runner Up:</b> Shaun Ryder
Series 10 (2010) Winner: Stacey Solomon Runner Up: Shaun Ryder

'I'm A Celebrity' Winners

Series 11 (2011) <b>Winner:</b> Dougie Poynter <b>Runner Up:</b> Mark Wright
Series 11 (2011) Winner: Dougie Poynter Runner Up: Mark Wright

'I'm A Celebrity' Winners

Series 12 (2012) <strong>Winner:</strong> Charlie Brooks <strong>Runner Up:</strong> Ashley Roberts
Series 12 (2012) Winner: Charlie Brooks Runner Up: Ashley Roberts

'I'm A Celebrity' Winners

Series 13 (2013) <strong>Winner:</strong> Kian Egan <strong>Runner Up:</strong> David Emmanuel
Series 13 (2013) Winner: Kian Egan Runner Up: David Emmanuel

'I'm A Celebrity' Winners

Series 15 (2014) <strong>Winner:</strong> Carl Fogarty <strong>Runner Up:</strong> Jake Quickenden
Series 15 (2014) Winner: Carl Fogarty Runner Up: Jake Quickenden

'I'm A Celebrity' Winners

Series 15 (2015) <strong>Winner:</strong> Vicky Pattison <strong>Runner Up:</strong> George Shelley
Series 15 (2015) Winner: Vicky Pattison Runner Up: George Shelley

'I'm A Celebrity' Winners

Series 15 (2016) <strong>Winner:</strong> Scarlett Moffat <strong>Runner Up:</strong> Joel Dommett
Series 15 (2016) Winner: Scarlett Moffat Runner Up: Joel Dommett

'I'm A Celebrity' Winners

Georgia "Toff" Toffolo
Georgia "Toff" Toffolo

This article originally appeared on HuffPost.

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