IKEA renames products after the most searched for relationship problems

Ah IKEA. It’s no secret that we all have a love/hate relationship with the Swedish furniture retailer. Traipsing around the maze of madness isn’t our favourite thing in the world, but stocking up on the brand’s famous meatballs and taking home a whole host of bargain goods makes it worth the trek.

A new campaign is another point for the ‘pro’ IKEA column. The store has teamed up with Swedish agency Åkestam Hols in order to change the way we search for products. The brand’s gone and renamed their products to match the most commonly Googled real life relationship problems. It is without a doubt utterly genius, and “all to make life at home easier for you”.

Pay a visit to IKEA’s new “Retail Therapy” site and you’ll see that a pack of six champagne flutes now has the witty moniker, “When Children Leave Home”.

The site literally has a solution for any possible matter from “My Partner Annoys Me” to “Talk About The Birds And The Bees With Kids” and our personal favourite “Ate Too Many Swedish Meatballs” (spoiler alert: the product is a bike).

Seriously, why hasn’t this been thought of before?

Could this be the future of online shopping? We really hope so.

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