Iggy Azalea has denied claims from social media users that she’s blackfishing in her latest music video for new single I Am The Strip Club.
The video was released on 2 July and since then, critics have taken issue with one scene, in which Azalea appears in the back of a truck, performing with backing dancers.
Twitter users have accused Azalea of blackfishing, claiming her complexion appears darker and pointing out her usually blonde hair was replaced by a much darker colour.
Blackfishing is a term used to describe people who aren’t Black using things like hair and makeup to appear as though they are Black, mixed race or racially ambiguous.
When fashion brand Boohoo shared images from the video, the comments became a place where Twitter users both aired their grievances and defended Azalea.
Why can't white women just be white? https://t.co/167LoHSsr3
— Queen Thicktoria, Esq. (Paid Advertisement) (@VeeCeeMurphy76) July 2, 2021
“This is a bit rough. Not saying she can’t dye her hair, not saying she can’t tan, but it just feels wrong… She sings ‘I’m so fancy’ with blonde hair and light skin and then gets dark hair and darker skin to sing ‘I am the strip club’. Idk. I don’t like it,” one user commented.
“It just so happens she’s imitating a black female aesthetic surrounded by a bunch of black people in the background,” another wrote.
Others disagreed with the criticism, with one writing: “It's just the lighting, y’all so weird.”
“She puts on a black wig and has a tan and y’all are in an uproar? Y’all are funny. Some of y’all should get over yourselves. It ain’t that deep, I promise,” another said.
Azalea herself has taken to social media to deny the blackfishing claims, calling them “ridiculous and baseless” and saying she’s wearing the same foundation in the scene that she’s appeared in for three years.
“I can’t care about something that ridiculous and baseless. I’m wearing a shade 6 in Armani foundation, it’s the same shade I’ve worn for the last 3 years. It’s the same shade in every music video since Sally Walker. Suddenly I wear a black wig in a club scene & its an issue,” she said.
She added that “everyone in the club scene looks darker” because of the nature of the production and lighting.
“This is the color I wear, it’s on the arm color of a tan white person. I’m not wearing crazy dark makeup at ALL. Everyone in the club scene looks darker, it’s a club scene! I’m sick of ppl trying to twist my words or make shit a problem when all I’ve done is try a hair color,” Azalea wrote alongside an image of her foundation as a swatch on a model’s arm.
This is the color I wear, it’s on the arm color of a tan white person.
I’m not wearing crazy dark makeup at ALL.
Everyone in the club scene looks darker, it’s a club scene!
I’m sick of ppl trying to twist my words or make shit a problem when all I’ve done is try a hair color. pic.twitter.com/CGQIOQiWGD
— IGGY AZALEA (@IGGYAZALEA) July 3, 2021
In a seemingly defiant post, Azalea added:
“To everyone showing me love: Thankyou for dedicating your day to me & helping me promote, I love you! To everyone showing me hate: Thankyou for dedicating your day to me & helping me promote, I love you!”
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