This is the most popular beauty tool on TikTok

·3-min read
Photo credit: Getty
Photo credit: Getty

I really can't get enough of TikTok. Alongside emotional reunion videos, insane recipes (that feta and tomato pasta is still a solid favourite) and Modern Family bloopers, I love going on it for beauty videos. From tutorials and hacks to trends and even advice directly from beauty professionals (like these clever skincare experts), I easily spend hours scrolling through video after video.

But my favourite thing is the beauty reviews. It’s the reason I purchased a Revlon Pro One Step Dryer & Volumiser, why Maybelline’s Sky High Mascara is my makeup bag staple and how I discovered the glowy results of The Ordinary’s AHA 30% + BHA 2% Peeling Solution. It even gave us Kylie Jenner's favourite blush and that popular Korean colour corrector.

But among the tutorials, reviews and hacks, there’s one beauty tool that dominates TikTok: the classic Beautyblender, £17.

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Yep, the hot pink beauty sponge is TikTok’s most popular beauty product of all time. In fact, videos with the tag #beautyblender have been viewed over 389 million times, according to research by LookFantastic. Pretty insane, right?

I completely get it though. As somebody who fell victim to streaky tide foundation marks, thanks to dodgy brushes (sixth form was a dark, dark time for me), discovering Beautyblenders was a game-changer to my base routine. It makes my make-up a smooth, filter-like finish. Seriously, my makeup is never better than when I use one.

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Not to mention, it's an A-list favourite and has been praised by loads of celebs, including Beyonce, Shakira and Sarah Michelle Gellar.

If you haven’t tried one before – one: um, where have you been? And two: you need to. Here’s everything you need to know.

What is a Beautyblender?

A Beautyblender is a egg-shaped makeup sponge made from latex-free foam. Brand founder Rea Ann Silva created it while working as a makeup artist on the set of Girlfriends to help her give the actors an airbrushed finish. The special foam also makes sure you aren’t wasting product as it doesn’t soak it all up like a traditional makeup brush. Meaning you save your coins in the long run.

How do you use a Beautyblender?

In all honesty, you can use a Beautyblender for pretty much anything. Originally made for foundation, I love also using it for concealer, powder, bronzer, highlighter, blusher, tinted moisturiser and BB creams.

The brand originally created the Beautyblender to be used damp. It recommends putting your sponge under a running tap until it doubles in size. When it’s soaked, squeeze out any excess water and then dip it into your product. You can then bounce it over your skin to apply the product. Or, if the product is already on your skin, use the sponge to blend out the edges.

Of course, some people (*raises hand*) prefer to use it dry. I just pick up some of the product on my sponge, swipe little streaks on my cheeks, forehead, nose, chin and down my neck and bounce the sponge around my face to blend it all out. For me, using it this way means my oily skin is less likely to kick into overdrive but each to their own, ey?

If you come to your senses and decide to join the Beautyblender gang, here's everything you need to know about how to clean your makeup sponge properly.

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