Huda Beauty showed how much she Photoshops her face and body in ad campaigns

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Photo credit: HudaBeauty - Instagram
Photo credit: HudaBeauty - Instagram

Make-up mogul Huda Kattan, better known by her online moniker Huda Beauty, has shared a candid 'before and after' video, detailing the extent to which she Photoshops her body and face online. As part of the clip, Huda even revealed that she had abs edited on, her breasts enlarged and her make-up tweaked, for an image which was used to sell her range of cosmetics.

Alongside the video, Huda wrote an incredibly candid caption explaining that she wants to fight back against societal beauty ideals and the pressures that accompany the social media world.

"Here’s a not so 'perfect' photo from our GloWish drop campaign shoot and I wanted to show you guys what it looks like to be human," she told her 2.3 million followers on her personal account (the Huda Beauty IG has more than 49 million engaged fans).

Addressing her body image, Huda admitted she finds it tough to show 'belly rolls' and said that whenever she doesn't edit photos, she's called 'fat', and if she does edit, she's marked as 'fake'.

"To be completely honest guys, I do feel uncomfortable showing belly rolls, and moments where my flaws are highlighted, especially on social where things are so perfect," she continued. "Its truly difficult when I choose not to edit I get called fat and if I ever choose to edit, i'm called fake. At the end of the day you have to do what makes you feel good and showing myself in all aspects is personally important to me to help shape a more honest beauty narrative."

Many were quick to jump in the comments and praise the MUA and influencer for showing both pictures, with one writing, "Love that you’re showing us what’s real and what’s not! You don’t need photoshop! You’re perfect either way! Love you queen."

Model Nilam Holmes added, "It’s hard when people tell you to be YOU then criticise you for doing just that 😒 I think you are perfect as you are ❤️ saying that I’m sure most of us would probably admit we feel nicer with a little filter and edit. Grateful you share your behind the scenes."

However, others weren't happy that the image in question was used as part of an ad campaign. One anonymous Huda fan told Cosmopolitan: "While I applaud Huda for her transparency and it’s really refreshing to see, I feel a bit conflicted that this was for an advert for some of her brand’s products. They even photoshopped her make-up and I can’t help wondering whether that would break advertising guidelines if it misrepresented what the products are capable of creating."

The unnamed beauty enthusiast continued on to say, "I don’t think that just sharing the process is enough when she made it seem like she intends to carry on doing this, especially when the difference is so stark, adding abs and slimming her face. I don’t think this is groundbreaking because if she’s going to carry on, yes she’s been transparent, but only for people who follow her on Instagram.

"There will be plenty of people who just see the billboards and not the post. It just serves to continue to reinforce unrealistic beauty standards. And that’s before you even talk about all the hours of hair and makeup for the shoot and setting her up in the best possible lighting."

Whichever side of the fence you're on, Huda's honest post has certainly started a thought-provoking conversation.

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