Home Store Removes ‘Laundry for Mom’ Basket After Public Outcry

Erica Rae Chong
The laundry basket that drew public criticism. (Photo: Twitter)

A laundry basket at home decor retailer HomeSense has caused an uproar online.

The controversial basket reads: “Laundry (for mom).” It has since been pulled from Canadian HomeSense stores, but not before drawing the ire of shoppers.


According to Global News, a Toronto shopper published a photo of the laundry basket on a Facebook group for moms, writing, “I love HomeSense, but this is total bulls—.”

Some users questioned whether the basket implied that doing the laundry is a job for a mom or a woman.

“Clearly the message here is mom does the laundry,” wrote one commenter.

“What is with that? My husband does [the laundry] once a month too! It drives me nuts and I also don’t do my husband’s laundry [because] I definitely suck and he’s definitely scared I’ll ruin all his clothes (because I probably will),” wrote another.

“Yep. Not in my house,” read yet another comment, followed by the hashtag #partnersincrimeandlaundry.

Some also wondered whether the hamper was meant to separate mom’s clothes from the rest of the family’s, but the person who uploaded the photo told Global News that she didn’t see a similar basket labeled “for dad” in the store.

Following the incident, Erika Tower — director of corporate communications at The TJX Companies, which owns HomeSense — issued an email statement saying, “It certainly was not our intention to cause any offense and we regret that this did. We will work to remove this item from our HomeSense stores in Canada.”

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