Holly Willoughby launches her own lifestyle brand, Wylde Moon

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Photo credit: HGL
Photo credit: HGL

Holly Willoughby has just announced the launch of Wylde Moon, her new lifestyle brand. The platform is described as a 'beautiful online space where I can share the things I love with you all'.

The website, which officially went live on Monday, 20 September, already includes a series of articles, including an interview with Holly herself and a page on her style and beauty regime.

Photo credit: Jon Gorrigan
Photo credit: Jon Gorrigan

It also features a 'Boutique' section, where readers will soon be able to shop the TV presenter's edit. Excitingly, this is also set to include a line of products designed by Holly herself, so watch this space.

Describing Wylde Moon in a release, Holly says: 'I’ve always aligned myself with brands that I feel completely at home with and I feel proud of how those relationships have strengthened over the years. But this is different – this time I’m stepping out on my own and sharing a platform that stands as a measure of where I am in life right now.

'I want Wylde Moon to be a place where I can share the things that I love, the lessons that I’ve learnt along the way, the things I see and instantly want to share with others. I want it to be a place where we can celebrate other people, too, where we can shine a light on them, their brands. It’s a celebration of all kinds of beauty.'

Offering more information about what we can expect from Wylde Moon, Holly continues: 'Over the coming months, Wylde Moon will also begin offering a line of curated products, designed by myself with a team of experts.

'The Wylde Moon boutique will allow readers to browse the pieces that I genuinely love and have spent the last year working on.'

From her go-to mascara to her daily outfits on This Morning and her seasonal edits with M&S, Holly's taste is always on point so we can't wait for her products to drop.

VISIT THE WYLDE MOON WEBSITE

Wylde Moon isn't the only new project Holly is launching this autumn – in October, her debut book, Reflections, will be released.

In it, Holly is set to share her thoughts on topical and emotional issues, covering everything from body image to burnout. It'll be published on 28 October but is available to pre-order now.

Huge congratulations to Holly!

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