Holly Willoughby Is a Fan of This Cult £14 Mascara

Anya Meyerowitz
·2-min read
Photo credit: David M. Benett - Getty Images
Photo credit: David M. Benett - Getty Images

If, like us, you are on a constant quest for the longest, most striking eyelashes possible (without using false lashes), then you've probably heard of Glossier's Lash Slick.

The £14 mascara has been raved about by beauty industry experts since its launch back in 2018, and the hype around the lash-elongating product has ceased to slow down ever since.

And so when Holly Willoughby's makeup artist uploaded a photo of the This Morning star to Instagram, citing the cult mascara as the product behind her look, we knew we finally had to nab ourselves a tube.

Before an episode of Dancing on Ice earlier this year, Patsy O'Neill uploaded a photo of the rouge make-up look, to follow the show's Valentine's Day theme. And though Holly's rose pink lipstick and soft blush eyeshadow were definitely eye-catching — it was her full, long lashes which captured the attention of fans.

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Glossier claims that it took them 18 months and 248 tries to get the formula for the Lash Stick just right — using a mix of 'Japanese Fiber Technology', biotin to condition and strengthen your lashes, and polymers that help add shine.

The brush is flexible and rubbery with tiny tiered bristles meant to grab every single lash.

The formula contains vegan biotin, which nourishes and conditions your lashes, helping them feel nourished, hydrated and side-stepping any dry flaky mascara residue from build up.

Plus, as if that wasn't enough, the mascara is water-resistant and smudge proof, which means it's long lasting, but — since it isn't actually waterproof — won't be too difficult to remove at the end of the day.

We personally can't wait to look more awake and put together at our next Zoom meeting.

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